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Consider how a recipient views your email
by putting yourself in the recepient's shoes
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Write an informative, yet concise subject of the email on the "Subject" line
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Focus on only one topic per email
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Write a salutation at the beginning of a message in the email
and closing words at the end of the message
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State clearly an objective of the email in the first sentence
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Proofread your email and double check it before sending it
→ Revise an email at least a few times
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Use plain text rather than HTML and fancy formatting