Lecture Notes on Web Publishing

**Lecture Notes on Web Publishing**
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Summary

MENU

Media for Web Publishing

How to Use Multimedia in Web Publishing

Copyright and Fair Use

Exercises

Summary
MENU Media for Web Publishing How to Use Multimedia in Web Publishing Copyright and Fair Use Exercises

1. Media for Web Publishing

There are a variety of media for online publication on the Web.

Text
- Home Pages
- Blogs
- Facebook
- Twitter
etc.
Images
- Instagram
- Flickr
- Snapfish
etc.
Videos
- YouTube
- Vimeo
- Hulu
- Ustream
etc.
Audio
Virtual Reality (VR)

etc.

Example 1.1:

As an example of Web publishing, refer to Rapidly Deployable Connectivity (RDC).

2. How to Use Multimedia in Web Publishing

How to Embed Local/External Images and Videos on a Web page

More References:

Embed Other Multimedia Contents into Web Pages

Audio
Google Maps
Flickr Slideshows
Instagram
Facebook
Feeds (RSS, Twitter, etc.)
etc.

Example 2.1:

As an example of Web pages containing multimedia contents, refer to Autonomous Robots and Vehicles that are slides of a one-hour talk for an introductory course ICS 101 offered to non-CS major students at the University of Hawaii at Manoa.

3. Copyright and Fair Use

This section addresses copyright and fair use in U.S.A. because copyright laws vary country by country.

Although copyright laws in U.S.A. and EU are similar, there are major differences with copyright laws in Japan, especially, regarding interpretations of fair use.

When you link your Web pages to information in a website of a third party, you must be careful regarding copyright infringement.

No Copyright Infringement:
- A hyperlink to the the URL of information where an owner posted her/his original data
- A short excerpt of text with a citation to the original text
- A copy of information whose "access is restricted" (e.g., by a password) to a reasonably small group of people (e.g., students in a class and family & friends) for noncommercial usage
Copyright Infringement:
- A copy of the original information "accessible by general public" (e.g., Web without access restrictions) is a copyright infringement, irrespective of whether it is for noncommercial, educational or private purposes, unless you get a permission of the owner of the information.
- Copyrighted music is replayed for general public (even if it is used as background music)
Some Contraversies on Copyright Infringement:
- The decision on Aug. 2, 2012 by Judge Richard Posner of the Seventh Circuit Court of Appeals ruled that embeding copyrighted videos (such as YouTube videos) into a Web page is not copyright infringement.
- The Court of Justice of the European Union also assured in 2014 that embedding copyrighted data is not copyright infringement because it is just a link.
- Some people still argue the possibility of copyright infringement by embedded videos.

4. Exercises

Create a Web page that a few YouTube videos are embedded by using URL parameters (e.g., autoplay and start) provided by YouTube.
Create a Web page that announces a new model of a rice cooker.
Then, figure it out how to increase the number of accesses to the Web page.
Create a Web page including your academic portfolio.

Remark:

In recent years, academic portfolios have become a popular means for students to publicize their academic achievements,

especially, for job hunting and applications to admissions or scholarships.
Assuming that Apache is your HTTP server, find a way to set a password protection up on a particular Web pages.
Look at CSS style tags in HTML files of my slides for Lecture L1 on Principles of Technical Communication.

Customize the style properties in the CSS style tags for creating a Web page of your academic portfolio.