Elements and Principles

• Make It Concise (Not Too Lengthy)
  • Short Message Body (Ideally, no need to scroll it)
  • Simple, Short Sentences
• Make It Easy for a Reader to Capture a Main Theme Quicky
  • Keep in Mind Whom You Are Writing a Message for
  • Choose Clear Phrases & Wordings
  • Place a Topic Sentence at the Beginning (or the End) of a Paragraph
• Structure Paragraphs
  • One Topic Sentence per Paragraph
  • Organize Paragraphs and Sentences Hierarchically (in a either Top-Down or Bottom-Up Way)
• Be Consistent