Tom Kelleher, Ph.D.
Curriculum Vitae

Professor and Chair
School of Communications
University of Hawaii at Manoa
2550 Campus Rd., Honolulu, HI 96822
tkell@hawaii.edu, (808) 956-9944

Education

• Ph.D. in Mass Communication, University of Florida, 1999

• M.A. in Mass Communication, University of Florida, 1996

• B.A. in Communications, Flagler College, 1993, Magna Cum Laude

Academic Experience

• Chair, University of Hawaii School of Communications, August 2010-present.

• Professor, University of Hawaii, School of Communications, June 2011-present.

• Associate Professor, University of Hawaii, School of Communications, August 2006-June 2011.

• Assistant Professor, University of North Carolina at Chapel Hill, School of Journalism and Mass Communication, July 2004-June 2006.

• Assistant Professor, University of Hawaii, School of Communications, August 1999-July 2004.

Professional Experience

• Office of the President, University of Florida, Assistant to the Vice President of University Relations, January 1996-June 1999.

• NASA, Marshall Space Flight Center's Space Sciences Laboratory, Science Writer, summer 1998.

• Ketchum Public Relations, Full-time Intern, summer 1995.

• Historic St. Augustine Preservation Board, Public Relations Volunteer, summer 1994.

• Golden Bear International, Communications Intern, summer 1993.

Publications

Book

• Kelleher, T. (2007). Public Relations Online: Lasting Concepts for Changing Media. Thousand Oaks, CA: Sage Publications. (ISBN1412914175)

Edited Journal

• Kelleher, T. (Ed.). (2010). Special issue: Social media. Journal of Public Relations Research, 22 (3). Philadelphia: Taylor & Francis.

Refereed Journal Articles

• Kelleher, T., & Sweetser, K. (2012). Social media adoption among university communicators. Journal of Public Relations Research, 24 (2), 105-122.

• Sweetser, K.D., & Kelleher, T. (2011). A survey of social media use, motivation and leadership among public relations practitioners. Public Relations Review, 37 (4), 425-428.

• Diga, M., & Kelleher, T. (2009). Social media use, perceptions of decision-making power, and public relations roles. Public Relations Review, 35 (4), 440-442.
  
  
• San Jose, D., & Kelleher, T. (2009). Measuring ecoshock and affective learning: A comparison of student responses to online and face-to-face learning ecologies. Journal of Online Learning and Teaching, 5 (3), 469-476.
  
  
• Kelleher, T. (2009). Conversational voice, communicated commitment, and public relations outcomes in interactive online communication. Journal of Communication, 59 (1), 172-188.

• Kelleher, T. (2008). Organizational contingencies, organizational blogs and public relations practitioner stance toward publics. Public Relations Review, 34 (3), 300-302.

• Kelleher, T., & Miller, B. M. (2006). Organizational blogs and the human voice: Relational strategies and relational outcomes. Journal of Computer-Mediated Communication, 11 (2), 395-414.

• Kelleher, T., & O'Malley, M. (2006). Applying the technology acceptance model to assess outcomes in a globally linked strategic communication project. Journalism & Mass Communication Educator, 60 (4), 402-414.

• Kelleher, T. (2003). PR and conflict: A theoretical review and case study of the 2001 University of Hawaii faculty strike. Journal of Communication Management, 8 (2) 184-196.

• O'Malley, M., & Kelleher, T. (2002). Papayas and pedagogy: Geographically dispersed teams and Internet self-efficacy. Public Relations Review, 28 (2) 175-184.

• Kelleher, T. (2001). Public relations roles and media choice. Journal of Public Relations Research, 13 (4), 303-320.

• Kelleher, T., & O'Malley, M. (2001). Two schools, two time zones, one set of PR class objectives: On asynchronous learning networks and in-class discussions. Teaching Public Relations, Monograph 54.

• Cooper, T., & Kelleher, T. (2001). Better mousetrap? Of Emerson, ethics, and post-millennium persuasion. Journal of Mass Media Ethics, 16 (2&3), 175-191.

• Kelleher, T., Henley, M., Gennarelli, D., & Hon, L. (1997). Communication on the World Wide Web: Designing an effective homepage. Journal of Applied Communications, 81 (2) 29-42.

Book Chapters

• Kelleher, T. (in review). Relationship management and social media. In J. Ledingham, E-J. Ki, & J.N. Kim (Eds.) Public Relations as Relationship Management, 2nd ed. Mahwah, NJ: Lawrence Erlbaum Associates.

• Kelleher, T. (2003). Teaching PR online. In L.M. Sallot (Ed.) Learning to Teach: What You Need to Know to Develop a Successful Career as a Public Relations Educator (pp. 375-380), 3rd ed. New York: PRSA.

Refereed Proceedings

• O'Malley, M., & Kelleher, T. (2002). The biotech debate: Using the public relations classroom as a forum to assess changes in attitude. Association of International Agricultural and Extension Education (AIAEE) Proceedings, 18, 344-351.

Conference Presentations of Refereed Research

• Kelleher, T. (2008, May). Organizational contingencies, organizational blogs and public relations practitioner stance toward publics. Paper presented at the annual convention of the International Communication Association (ICA) in Montreal, public relations division.

• Worrell, J., & Kelleher, T. (2006, March). Alumni giving and the Internet: A gender and age comparison of direct-mail and online donors. Paper presented at the 2006 AEJMC Southeast Colloquium, Tuscaloosa, Ala.

• Kelleher, T., O'Malley, M., and Oh, M. (2003, May). Adapting and extending the technology acceptance model in globally linked PR classes. Paper presented at the ICA annual convention of ICA in San Diego, public relations division.

• Kelleher, T. (2001, October). PR and the University of Hawaii faculty strike. Paper presented to the University of Hawaii Program on Conflict Resolution, Honolulu.

• Kelleher, T., & O'Malley, M. (2001, August). Two schools, two time zones, one set of PR class objectives: On asynchronous learning networks and in-class discussions. Top-3 teaching paper presented at the annual convention of the Association for Education in Journalism and Mass Communication (AEJMC) in Washington, D.C., public relations division.

• Kelleher, T. (2001, May). IMHO: Supporting course objectives by getting students to engage in an online class discussion forum. Paper presented online to the Sixth Annual Teaching in the Community Colleges Online Conference.

• Cooper, T., & Kelleher, T. (2000, October). Better mousetrap? Of Emerson, ethics and post-millennium persuasion. Paper presented at the First Annual Colloquium on Applied Media Ethics in Park City.

• Kelleher, T. (2000, August). Public relations roles and media choice. Top-3 faculty research paper presented at the annual AEJMC convention in Phoenix, public relations division.

• Kelleher, T. (2000, August). Receiver control of pacing with mass media: Effects on comprehension and persuasion. Paper presented at the annual AEJMC convention in Phoenix, communication theory and methodology division.

• Kelleher, T., & Dodd, J.E. (1999, August). Students' use of e-mail in an undergraduate public relations course. Paper presented at the annual AEJMC convention in New Orleans, scholastic journalism division.

• Irani, T., & Kelleher, T. (1997, August). Information task equivocality and media richness: Implications for health information on the World Wide Web. Paper presented at the annual AEJMC convention in Chicago, communication theory and methodology division.

• Kelleher, T. (1996, August). Amount of invested mental effort and learning from media: A conceptual review. Paper presented at the annual AEJMC convention in Anaheim, communication theory and methodology division.

• Henley, M. Gennarelli, D., Kelleher, T., & Hon, L. (1996, August). Public relations and the World Wide Web: Designing an effective homepage. Paper presented at the annual AEJMC convention in Anaheim, public relations division.

Teaching Record

Courses taught at the University of Hawaii

• COM 201, Introduction to Communication
• COM 335, Mass Communication
• COM 421, Public Relations Strategies
• COM 436, Media Effects
• COM 452, Building Communication Theory
• COM 454, Communication Campaigns
• COM 459, Special Topics: Public Relations Tactics
• COM 459, Special Topics: Mass Communication and the Internet (taught entirely online)
• COM 478, Capstone in Communication in Communities
• COM/JOUR 499, Directed Reading
• COM 611, Communication Theories
• COM 623, Organizational Communication
• COM 691, Special Topics - Public Relations Theory and Planning
• COM 691, Special Topics - Online Communication
• COM 695, Communication Practicum
• COM 699/700, Thesis Research (list of projects advised available upon request)
• CIS 799/800, Dissertation Research (list of projects advised available upon request)
• JOUR 320, Public Relations
• JOUR 320 (ALN), Public Relations (taught entirely online for non-majors)
• JOUR 410, Writing for Public Relations
• JOUR 412, Contemporary Public Relations
• JOUR 420, Advanced Public Relations
• JOUR 499, Directed Research
• HON 197, Research at Manoa
• HON 496, Senior Honors Project

Courses taught at UNC-Chapel Hill, 2004-2006

• JOMC 130, Principles of Public Relations
• JOMC 132, Public Relations Writing
• JOMC 134, Public Relations Campaigns
• JOMC 390, Reading and Research
• JOMC 393, Master's Thesis

Courses taught at the University of Florida, 1997-1999

• PUR 3000, Principles of Public Relations
• PUR 4100, Public Relations Writing

Grants

Research Grants

• Fall 2010, Plank Center for Leadership in Public Relations, Commissioned Research Report (co-authored with Kaye Sweetser), $3,500

• Summer 2008, University of Hawaii Research Council Travel Award, $1,500

• Summer 2006, University of North Carolina School of Journalism and Mass Communication Faculty Development Grant for Research, $12,000 (withdrawn upon move to UH)

• Summer 2005, University of North Carolina Summer Grant for Research and Graduate Program-Related Activities, $5,000

• Summer 2001, University of Hawaii Program on Conflict Resolution (funded by The Hewlett Foundation), $2,000

Teaching Grants

• Spring 2012, Arthur W. Page Center award to support online module development, $2,500

• Fall 2011, Communication Capstones/Program Assessment (with Jenifer Winter, funded by College of Social Sciences program for Commitment to Liberal Education), $1,500

• Summer 2003, University of Hawaii Asynchronous Learning Network Project (funded by the Alfred P. Sloan Foundation), $3,000

• Summer 2002, University of Hawaii Asynchronous Learning Network Project (funded by the Alfred P. Sloan Foundation), $3,000

Service

University Service

• Chair, University of Hawaii School of Communications.

• Doctoral program executive committee for the University of Hawaii's interdisciplinary Ph.D. in Communication and Information Sciences (CIS).

• Faculty adviser, University of Hawaii chapter of Public Relations Student Society of America (PRSSA), 1999-2004, 2006-present.

• Spring 2012, teach service-learning Capstone in Communication in Communities course (coordinated with the UH College of Social Sciences Program for Engaged Scholarship and Service Learning and the UH Manoa Service Learning Program).

• CIS interdisciplinary doctoral program exam committee for communication and information theories, spring 2011-present.

• Spring 2008 & spring 2012, Admissions committee for CIS interdisciplinary doctoral program.

• University of Hawaii at Manoa tenure and promotion review committee (TPRC), 2011-2012.

• College of Social Sciences curriculum committee, 2010-2012.

• Curriculum chair, School of Communications, 2006-2010 (revised curriculum approved in 2009).

• School of Communications graduate admissions committee and assessment committee.

• Volunteer school representative for Warrior Welcome Week new student orientation activities, August 2010.

• Invited inaugural participant, UH Manoa Teaching Matters workshops/presentations/panels for fall 2010.

• Summer 2008 & 2009, Acting chair, School of Communications.

• Fall 2008, Exam area coordinator, secondary exam for organizational communication in CIS interdisciplinary doctoral program.

• Spring 2007, Coordinated School of Communications pilot test for electronic teaching evaluation system (eCAFE).

• Fall 2005-spring 2006, UNC JOMC review committee on research using human subjects (IRB).

• Fall 2005-spring 2006, UNC JOMC distance education committee.

• Spring 2005-spring 2006. Taught APPLES service-learning courses at UNC and advised APPLES students in service-learning internships.

• Spring 2005, Advised students who developed research-based public relations campaigns for the R.B. House Undergraduate Library and the Wilson Library at UNC-Chapel Hill.

• Fall 2004, Adviser, UNC-Chapel Hill chapter of PRSSA.

• 2000-2004, Directed PR sequence, University of Hawaii School of Communications.

• 2000-2004, Assessment, personnel and graduate admissions committees in the UH School of Communications.

• 1999-2004, Primary academic adviser to public relations students within the journalism major for mandatory advising sessions each semester.

• Spring 2004, Advised students who developed a public relations campaign for the University of Hawaii Academy for Creative Media using a systematic four-step process including original research.

• Spring 2003, Chaired research session for Symposium 2003: Presentation of UH undergraduate research and creative projects.

• Fall 2001-spring 2003, Faculty board member for University of Hawaii Broadcast Communication Authority.

• Summer 2002, Planning committee for University of Hawaii new faculty orientation program.

• Spring 2002, Participated in UH College of Social Sciences workshop on teaching oral communication at Manoa.

• Summer 2001, Participated in working group on UH Educational Improvement Fund (EIF) project, "Students and teachers as collaborators: A handbook for new and continuing faculty."

• Spring 2001, Advised students who developed a public relations campaign for the University of Hawaii at Manoa Libraries using a systematic four-step process including original research.

• Spring 2000, Advised students who developed a public relations campaign for UH Manoa Faculty Senate using a systematic four-step process.

• Fall 1999, Advised students who developed a public relations campaign for KTUH campus radio station using a systematic four-step process.

Service to Discipline

• Regularly review manuscripts for Journal of Public Relations Research, editorial board member since 2000, guest editor in 2009-2010.

• Regularly review competitive papers for AEJMC public relations division.

• Regularly review competitive papers for ICA public relations division.

• Spring 2012 & Summer 2010, Served as manuscript reviewer for Management Communication Quarterly.

• Spring 2011, Served as manuscript reviewer for Journal of Communication.

• Spring 2011 & Fall 2009, Served as manuscript reviewer for Journal of Applied Communication Research.

• Summer 2009, Served as manuscript reviewer for Communication Reports.
  
  
• Spring 2009, Served as manuscript reviewer for Journalism & Communication Monographs.

• Fall 2008, Judged professional practice award entries for Public Relations Society of America (PRSA), reciprocal judging between Hawaii and Philadelphia Chapters.

• Summer 2008, Served as reviewer for Asian Journal of Communication.

• Spring 2008, Served as manuscript reviewer for The Handbook of Technology Management.

• Spring 2007, Served as manuscript reviewer for Communication Yearbook.

• Spring 2007, Served as manuscript reviewer for Journalism & Mass Communication Quarterly.

• Fall 2006, Served as manuscript reviewer for Electronic Commerce Research and Applications.

• Summer 2006, Served as manuscript reviewer for Hawaii International Conference on Social Sciences.

• Served as teaching chair for AEJMC public relations division, 2004-2005 and 2005-2006.

• Spring 2005, Judged electronic media entries for The Council of Rural Electric Communicators' 2005 awards program.

• Fall 2004, Judged publication entries for National Council of Farmer Cooperatives 2004 Cooperative Information Fair.

• 2000-2004, Served on board of directors for Hawaii chapter of PRSA.

• Summer 2003, Chaired top-five student research paper session for ICA's public relations division, San Diego, CA.

• Spring 2003, Served on planning committee for PRSA Western District Conference, Honolulu.

• Fall 2001, Served as interim ethics officer for PRSA, Hawaii Chapter.

• Spring 1999-spring 2000, Judged competitive student papers for annual Carol Burnett Prize for journalism ethics.

• 1998 and 1999, PRSA Bronze Anvil Awards judge.

• Multiple years, judged annual entries for AEJMC mass communication and society division's promising professors competition.

Selected Workshops, Panels and Presentations

• Served on Teaching Matters panel entitled, "Relinquishing the Lectern: What Happens Next?"" for UH Manoa Center for Teaching Excellence, Colleges of Arts & Sciences, and School of Pacific and Asian Studies, October 6, 2011.

• Served on Teaching Matters panel entitled, "Active Learning in All Class Sizes" for UH Manoa Center for Teaching Excellence, College of Social Sciences, School of Pacific and Asian Studies, and Vice Chancellor of Academic Affairs, October 14, 2010.

• Served on panel entitled, "Grading Online Classes: Managing the Paper Load, Assessing Participation, and Developing Rubrics" for UH Manoa Center for Teaching Excellence, March 6, 2009.

• Served on panel entitled, "Enter Laughing: Cultural Approaches to Humor in the Classroom" for UH Manoa Center for Teaching Excellence, September 16, 2008.
  
  
• Featured author at First Annual UH Manoa Authors Festival, September 9-10, 2008.

• Conducted media relations workshop for University of Hawaii Sea Grant College Program, February 26, 2008.

• Spoke to the University of Hawaii Communications Council on the topic of Technology and Communications, May 9, 2007.

• Served on panel entitled, "Creative Technology in the Classroom" for UH Manoa Center for Teaching Excellence, February 20, 2007.

• Fall 2006, Delivered guest presentations in CIS 720, Interdisciplinary Seminar in Communication and Information Sciences; COM 489, Communicating Creativity; and UH Water Resources Research Seminar Series.

• Spoke on New Faculty Orientation panel for UH Office of Faculty Development and Academic Support (OFDAS), August 17, 2006.

• Participated in podcast interview and written interview session on blogging in public relations education for online conference, Global PR Blogweek 2.0, with public relations educators from Germany, the U.K. and the U.S., September 19-23, 2005.

• Co-presented workshop, Writing for understandable reading, at the 2005 North Carolina Public Relations Seminar, Chapel Hill, NC, September 22, 2005.

• Presented research findings and led one-hour session entitled Da kine online: Assessing online learning at the Western Association of Schools and Colleges (WASC) annual meeting for senior colleges and universities, San Jose, CA, April 16, 2004.

• Organized and moderated panel for OFDAS entitled, Ideas for assessment in online courses, University of Hawaii at Manoa, March 31, 2004.

• Served on university-wide faculty panel on the topic, Teaching and research at UH Manoa: Striking the balance, at new faculty orientation, August 21, 2003.

• Served on university-wide OFDAS panel on the topic, Developing and funding a research agenda, March 12, 2004.

• Conducted ICA preconference workshop entitled Engaging online experiences for PR Students... and professors too, across borders for the public relations division, San Diego, CA, May 23, 2003.

• Led roundtable discussions on PRSA-PRSSA chapter relations at PRSA Western District Conference, March 21, 2003.

• Taught as guest speaker in JOUR 460, Journalistic Ethics; COM 420, Communication in Multicultural Organizations; and COM 201, Introduction to Communication during the Spring 2002 semester.

• Presented teaching tips at The best of the promising professors workshop sponsored by AEJMC's mass communication and society division, Washington, D.C., August 4, 2001.

• Delivered speech entitled Survey of issues in U.S. public relations at the Eleventh Workshop for Mid-Career Journalists with Korean journalism professionals and academics. The workshop, directed by Chung-Ang University, Seoul, Korea, was hosted by the University of Hawaii at Manoa and the East West Center on January 9, 2001.

• Taught guest session, Research in public relations, in the Central Michigan University Extension Program at Schofield Barracks, Hawaii, January 6, 2001.

• Spoke to the University of Hawaii Communications Council on the topic of University relations: Evaluating recent media coverage and comparing the PR environments of UH and the University of Florida, April 27, 2000.

• Conducted a half-day writing workshop for sales managers at the Ritz-Carlton Kapalua, Maui, April 24, 2000. 

• Delivered speech entitled ABCs of PR in higher education to the annual meeting of the University of Florida Communications Network in Gainesville, July 24, 1998.

Selected Community Service

• Fall 2011, Taught media literacy class sessions to Stevenson Middle School students in Honolulu.

• Fall 2011, Volunteered as guest speaker for After-School All-Stars "CampUs Hawaii," a summer camp geared to prepare entering 9th graders for high school, college and careers.

• Summer 2010, Worked with PRSA planning group to develop a public relations proposal competition for Hawaii college students.

• Fall 2008, Advised students who developed an award-winning public relations campaign for the Hawaii Bone Marrow Donor Registry.

• Spring 2006, Supervised statewide student survey of North Carolina Pediatric Society members regarding pediatrician attitudes and practices related to children's screen media exposure; results used to develop public relations campaign proposals for LimiTV, Inc., a nonprofit "client" for JOMC 134, Public Relations Campaigns.

• Fall 2004, Advised students who developed research-based public relations campaigns for the Orange County Animal Shelter and the Durham Crisis Response Center thrift store.

• Fall 2000, Judged student entries for Moanalua High School's annual arts and literature competition.

• Spring 2000, Taught a session entitled Mass Media in the 20th Century at La Pietra Hawaii School for Girls.

• 1997-1999, Volunteered in a third-grade class as part of Alachua County Schools Volunteer Program.

Honors

• Arthur W. Page Legacy Educator, for contribution to knowledge, practice, and public understanding of ethics and responsibility in public communication, 2012

• Flagler College Alumni Professional Achievement Award, 2011

• UH College of Social Sciences Award for Excellence in Teaching, 2009
  
  
• PRSA Hawaii Award of Excellence for UH Bone Marrow Drive campaign, 2009

• Top-three teaching paper for public relations division, AEJMC, 2001

• Selected as one of top three "Promising Professors" in a national competition sponsored by the mass communication and society division of AEJMC, 2001

• Fellow, Colloquium 2000 on Applied Media Ethics sponsored by Journal of Mass Media Ethics

• Top-three faculty research paper award for the public relations division, AEJMC, 2000

• University-wide graduate student teaching award, University of Florida, 1998-1999

• Graduate student teacher of the year for the College of Journalism and Communications, 1998-1999

• Presidential recognition for outstanding achievement and contributions to the University of Florida, 1997

• Flagler College award for academic excellence in communications, 1993

• Dean's List, each semester at Flagler College

• Jonathan Heath Memorial Scholarship, 1993

• Alpha Chi National Honor Society, 1992 and 1993

Associations

• AEJMC, 1996-present

• PRSA, 1999-2004; 2006-present

• Journal of Public Relations Research editorial board, 2000-present

• ICA, 2000-present

• University of Hawaii Communications Council, 2000-2003; 2007-present

• University of Florida Communications Network, 1996-1999