COM 421: Public Relations Strategies
|Professor||Tom Kelleher, Ph.D.|
|Meeting Times and Place||Monday and Wednesday, Noon - 1:15 p.m.
Saunders Hall 637
|Office||Crawford Hall 321, 956-9944|
Monday, 1:30 p.m. - 4:00 p.m.
Catalog description: Practice and effects of public relations. Strategic management, techniques, new communication technologies, diverse publics, ethics and social responsibility all will be emphasized.
In this course, you will learn the basics of public relations by studying public relations practices, history, theory, ethical values, case studies and current events. You will have the opportunity to demonstrate your knowledge of the material covered in course activities and reading assignments through exams, written assignments, class discussions and presentations.
Exams (2 X 30% = 60%)
Two major exams will cover material from class lectures, class discussion, guest speakers, handouts, and assigned readings. Exams may include multiple-choice, short-answer and essay questions. THERE ARE ABSOLUTELY NO MAKE-UP EXAMS without proper documentation for your absence, which must be provided before the absence if at all possible. A missed exam will count as a zero. Primary course objectives covered: 1, 2, 5, 6.
Office visit assignment (10%)
Details and a grading rubric are available online (see links) and will be discussed in class. Primary course objectives covered: 3, 6, 7, 8.
News release assignment
Details will be discussed in class and a grading rubric will be made available. Primary course objective covered: 4.
Contributions to in-class discussion are essential. At the end of the semester, your participation will be rated based on the following:
Primary course objectives covered: 2, 6, 7, 8.
Engaging in distracting behavior -- especially e-mail, phones, texting etc. -- will hurt your participation grade in the same way that being late will hurt your attendance grade (see next section).
In case of absence due to an emergency such as a death in your family or a serious illness, you must notify me and provide appropriate documentation within a week after first missing class. Excuses for planned absences must be given to me in writing and must be approved one week in advance of the missed class period. One unexcused absence is not a problem. Two unexcused absences will mean 9 points maximum for attendance for the semester, three unexcused absences will mean 8 points, etc. Being late (arriving after attendance is taken) or leaving early without an acceptable excuse or advanced approval will equal one tardy. Being late or leaving early twice will equal one unexcused absence. Primary course objectives covered: All.
|News release assignment||
|Office visit assignment||
Final Grade Requirements
A = 90-100%
B = 80-89%
C = 70-79%
D = 60-69%
F = Below 60%
There will be absolutely no adjustment of grades on an individual basis (e.g., "I'm only one point away from a B, and I must get a B because I'm on probation.") Any requests to do so will be seen as an attempted breach of fairness to the rest of the class.
Guest speakers will be invited to our class to discuss their perspectives on public relations. As with other in-class activities, missing class when we have guest speakers will mean missing a valuable resource for assignments and exams.
Students requiring special accommodations must notify the instructor and present appropriate supporting documentation by the end of the second week of class.
This course should provide a great learning experience for all of us. The success of the course depends largely on effective student-teacher interaction. Don't feel like you have to have a pressing problem to talk to me. I look forward to hearing your input. I am normally available during my office hours unless announced otherwise, and I'm also willing to set up an appointment if the office hours don't fit your schedule.
The phone number for the School of Communications is 956-8715.
Academic dishonesty of any sort will not be tolerated. I take cheating issues very seriously. Please see me if you have any questions about academic honesty, and I'll be more than happy to discuss such issues before you complete your work.
Preliminary Class Timeline
Please make a careful note of the exam and assignment dates. Make sure that you do not have any scheduling conflicts. The exam dates are very unlikely to change. Other topics and readings are subject to change, especially to accommodate current events and guest speaker schedules. Additional readings and assignments may be added as we go.
|Class Days||General Topics||Assignments Due|
|Jan. 10, 12||
Review syllabus by 1/10
||Read CH 2 by 1/19|
|Jan. 24, 26||
Read CH 3 by 1/24
|Jan. 31, Feb. 2||
Read CH 4 by 1/31
|Feb. 7, 9||
Read CH 5 by 2/7
|Feb. 14, 16||
Read CH 6 by 2/14
Read CH 7 by 2/23
|Feb. 28, March 2||
Read CH 8 by 2/28
|March 7, 9||
||Midterm exam in class on 3/9|
|March 14, 16||
||Read CH 9 by 3/14
Office visit appointments made by 3/16
|Spring Break, March 21-25|
|March 28, 30||
||Read CH 14 by 3/28
Kristen Bonilla, APR, University of Hawaii System, on Mon., March 28
|April 4, 6||
Read CH 15 by 4/4
|April 11, 13||
Read CH 19 by 4/11
|April 18, 20||
||Read CH 10 by 4/18
Peter Rosegg, Hawaiian Electric Company, on Wed., April 20
|April 25, 27||
Read CH 12 by 4/25
|May 2, 4||
Office visit/analysis presentations on 5/2
|Monday, May 9 (Noon - 2 p.m.)||
||Final exam on 5/9|