Psychological Behaviorism: Contributions of Staats’ PB

It is not possible to summarize the various developments begun in psychological behaviorism. A sampling will thus be given, concentrating on the early years of the more than 45 years of PB’s history, as presented in the following table.

Date Contribution
1954-1956 Began program to extend learning-behavior principles to human behavior in informal and formal studies. Conditioning cat to respond to words; Analysis of use reinforcement with boy learning to use prosthesis; social reinforcement for confident speech of a graduate student. Completion of dissertation, "A behavioristic study of verbal and instrumental response hierarchies and their relationship to human problem solving" which was a first study of language behavior in the reinforcement framework (see Staats, 1957).
1957 (1) Formulation of the behavior modification principles (Staats, 1957). (2) Language conditioning of emotion studies (Staats & Staats, 1957; Staats & Staats, 1958) that began behavioral studies of actual language functions, when Skinner’s approach to verbal behavior had no empirical studies.
1958 (1) Invention of the token reinforcer system and the SMART method of reading training. (2) Completion of an ONR Technical Report showing how physiological emotional responses can be classically conditioned to words.
1959 Receipt of U.S. Office of Education research grant and beginning of the experiments on reading in young children
1960 Beginning of the systematic study and training of child behavior development with daughter and the beginning study of methods by which to conduct such experimental-longitudinal research (see Staats, 1963, chap. 10; Staats, Brewer, & Gross, 1970).
1961 (1) Six month residence at Maudsley Hospital, London as a NationalScience Foundation Senior Faculty Fellow; to establish communication of PB with Europeans interested in a behavioral approach. (2) Training daughter in the concept of number, discriminating numbers of objects up to five, and in counting.
1962-1968 (1) Beginning the training of reading with daughter, started when she was two years old, that was to last for more than four years. This includes audiotaping of training sessions over time as attached (LINKS). (2) My analysis of the psychotic patient (Staats, 1957) included the use of extinction to weaken undesirable behavior along with reinforcing desirable behavior. I extended those principles in originating the time out procedure with my daughter when she was two. When she displayed inappropriate behavior I would pick her up and put her in her room in her crib and indicate she had to stay there until she stopped crying. If we were in a restaurant or other public place I would pick her up and go outside, without any rewarding social interaction. I disseminated the concept and practice (see also Staats, 1971)—they were used first in a publication of a student--and time out is now a household word.
1962 (1) Publication of the first of the reading experiments using extrinsic reinforcers with four-year-olds (Staats, Staats, Schutz, & Wolf, 1962). Verified principles, showed systematic data collection with individual subjects, and challenged traditional child development views of readiness. (2) Behavioral analysis of speech and reading learning and description of my Staats’ token reinforcer system (Staats & Staats, 1962).
1963 The first presentation of the general PB program with the publication of Complex Human Behavior (Staats, 1963). (1) The PB blueprint for beginning child behavior therapy (child behavior analysis (chapts 9 & 10; Staats & Butterfield, 1965; Staats, Finley, Minke, & Wolf, 1964). (2) The first broad behavioral theory and taxonomy of abnormal behavior (chapt. 11). (3) The first general "learning psychotherapy," later called, behavior modification, behavior analysis, or behavior therapy, introducing the concept of “programs of treatment” for different disorders. (4) The first conceptualization of a cognitive behavior therapy, called “verbal learning psychotherapy.” (5) The first conceptualization of behavioral assessment (see Silva, 1993). (6) Projection of a behavioral field to deal with actual phenomena of child development (chapt. 9) such as toilet training, crying and tantrums, sensory-motor skill, feeding problems, dependent behavior, socialization, social reasoning (such as rationalization), the use of punishment, and sex behavior and training. (7) The first conception of the parent as a trainer who knowingly or unknowingly is responsible for training the child in desirable repertoires and not in undesirable repertoires and who, thus needs behavioral knowledge of how to conduct such training, and by what principles—topics the field of behavior therapy later developed widely (chap. 9). (8) The first behavioral theory of language that deals both with the learning of language (chapt. 4) and the manner in which language functions for the individual and between individuals (chapt. 5). (9) The first presentation of the principles of mediation in the context of a full theory of language, principles later employed in beginning the study of stimulus equivalence (Staats, 1961; chapt. 4, and elsewhere; Staats, 1961). (10) The first systematic use of the term behavior analysis as an approach and a methodology for studying human behavior (chap. 10). (11) The first behavioral analysis of the learning of arithmetic and mathematic repertoires (chap. 5). (12) The first presentation of the concept of vicarious learning (chap. 7). (13) The first behavior analysis of psychological tests (chap. 7 & 9).
1964 Publication of the first of the many books of readings of behavioral studies (Staats, 1964) see Krasner & Ullmann (1965).
1965-1970 (1) Establishment of the first preschool classroom for teaching culturally deprived children cognitive skills in reading, writing, and number repertoires (see Staats, Brewer, & Gross, 1970; attached CD). (2) Establishment of a program, also in the public schools, for training backward inner-city adolescents to read, employing literate students as the trainers (see Staats, Minke, & Butts, 1970). (3) Publication of Learning, Language and Cognition (Staats, 1968) which formally introduced the concepts of the basic behavioral repertoire and cumulative-hierarchical learning, providing the foundation for advancing the PB theory of personality.
1971 Publication of Child Learning, Intelligence, and Personality (Staats, 1971). This included the first full behavioral theory of personality, especially a theory of intelligence. The nature-nurture issue was addressed and the importance of learning in human behavior was detailed in the context of modern behavior analysis.
1975 Publication of Social Behaviorism (Staats, 1975). This book, also included many original contributions, including advancement of the PB theory of personality, further detailing of the three broad basic behavioral repertoires, an advanced theory of abnormal behavior, of developmental educational psychology and clinical psychology. Importantly this book addresses the problem of psychology’s disunity and need for unification. The manner in which the PB theory of human behavior joins with biological study and social science and humanities study is outlined, anticipating later unified approaches (like Wilson, 2000). In addition, the PB basic theory of learning, which had been progressively studied and advanced in earlier works, was systematically set forth.
1972-1978 These years saw the completion of a series of studies that explicitly provided the foundation for the PB theory of learning (see Harms & Staats, 1978; Staats & Hammond, 1972; Staats, Minke, Martin, & Higa, 1972; Staats, Gross, Guay, & Carlson, 1973; Staats & Warren, 1974). The studies showed that basic principles, which apply also to lower animal subjects, can be established with human subjects.
1983 Publication of Psychology’s Crisis of Disunity: Philosophy and Methods for a Unified Science (Staats, 1983). PB’s focus on grand, overarching, unified theory was first evidenced its 1963 book. PB’s position that psychology is a disunified science that needs unification was first presented in a chapter on attitudes calling for unified theory (see Staats, 1968) and a chapter outlining its basic learning theory (see Staats, 1970). In a continuing line of publications (see also Staats, 1981, 1991, 1999) and presentations at professional meetings, and in spearheading the formation of Society for the Study of Unification in Psychology, and editing SUNI’s Newsletter for Uninomic Psychology, PB has made psychology’s disunity and its need for unification an active area of study.
1996

Publication of Behavior and Personality: Psychological Behaviorism (Staats, 1996) advanced elements in PB theory and introduced new elements to it. Very centrally the book presents a philosophy and methodology of overarching unified theory, which centrally features the first personality theory based on a variety of types of evidence, ranging from basic laboratory experimentation to cause-and-effect study that changes personality, and extends the theory to various fields of psychology. The personality theory is derived from a basic theory of learning, human learning, child development, and social interaction. And the theory in turn is basic to psychological measurement, abnormal psychology and clinical psychology. The personality theory is the bridging theory that provides the basis for unifying a behavioral theory with concepts and principles from traditional psychology. The PB theory is one of the several personality theories presented in chapters in volume five of Wiley’s new Handbook of Psychology (see Staats, 2003) and with its unique properties should provide a guiding force in future developments.

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