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van Boven, L., Loewenstein, G., Welsh, E., & Dunning, D. (2010). The illusion of courage in self-predictions: Mispredicing one's own behavior in embarrassing situations. Journal of Behavioral Decision Making, 25, 1-12. doi: 10.1002/bdm.706

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Verbeke, W., & Bagozzi, R. P. (2003). Exploring the role of self- and customer-provoked embarrassment in personal selling. International Journal of Research in Marketing, 20, 233-258.

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Last updated on September 2, 2014

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