| PROJECT #: | 2000-013 |
| PROJECT NAME: | LMW Corporate Office |
| LOCATION: | Coimbatore, INDIA |
| COMPLETION DATE: | November, 1998 |
| ARCHITECT: | Rahul Mehrotra, INDIA |
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NARRATIVE DESCRIPTION: The Laxmi Machine Works Corporate Office building is designed to house their eight subsidiaries within a collective identity, yet allows for separate entrances. It is located on Coimbatore’s main commercial street. The site if sandwiched between industrial establishments along one edge and the army cantonment on the other side. LMW Corporate Office is a low-rise building of RCC fr4ame structure with clay tiles and steel roofing system. It has a large foot-print, three courtyards of varying scale, and represents the present aspirations of South India. It connects to the world simultaneously through cutting edge technology and industrial entrepreneurship that is deeply rooted in traditional conservatism. | |
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JURY COMMENTS: The LMW Corporate Office is a gesture in humanizing corporate architecture at multiple levels. It is accessible without completely denying control, creates an environment where people may share a vision of their future, and daringly relies on local crafts and contemporary art in the making of an appropriate corporate identity. It challenges the common importation of corporate images. | |
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2000 |
