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AW, Look What They’ve Done to Our Links, Ma Péter's Picks & Pans Online 27(4) July/August, 2003 |
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I know that many have shared my experience, and some even
posted their thoughts in the What Were They Thinking thread on the JESSE
listserv about the new
ALA Website (AW).
ALA chose to celebrate the
National Library Week with
the launch of AW. In the eyes of most visitors it must have been the Week of Frustrations, Failures and Fiascos. I presume someone will write a very scholarly article about AW (which may get published as early as 2004), but as a die-hard educator, I would like to show you a little broader and deeper panorama with many illustrative screenshots about the new AW right now as you experience it, and also to tell you what was I thinking about AW and the overall digital attitude of ALA. Maybe, it can be used as a backgrounder for creating those boilerplate petitions for members, to lobby ALA to reconsider AW and its digital strategy. |
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What Was I Thinking (and Hoping)? It is quite discouraging that while ALA has published so many good books and journal articles in some of the best and most affordable scholarly journals of our profession about systems analysis, Web site design, information service and database evaluation, it does not practice what it preaches. I present a short summary first for those who battle with ADD, then I proceed with the detailed and illustrated review. Links to external sites are marked in conventional blue, and they open in a new window. Jump links to sections within this document are marked with green for those who don’t want to read through this piece but would rather go cherrypicking from this introductory part. Presenting the new AW struck me as if a dietetic nurse would
pontificate about health issues over munching a Big Mac with extra cheese
and mayo, or as the Hungarian saying puts it succinctly: preaching water,
drinking wine. As a starter, I hoped that the new AW would finally offer the
full text digital archives of ALA journals for subscribers (maybe
for some extra charge), and a database of their abstracts free for anyone as so
many publishers have been doing this
(including all the major players in the scholarly field of library and
information science except for the Haworth Press). You find among them
not only the non-profit ones but also the largest commercial
publishers which are not exactly known for “donatious” attitude.
What I saw at first, instead, was the (hopefully temporary) disappearance of the free table
of contents, abstracts and selective full-text articles from 19
volumes of Information Technology and Libraries (ITAL),
all the back issues of Journal of Library Automation (JOLA),
and all the volumes of Reference and User Services Quarterly
(RUSQ), except for a current issue with a grand total of three
abstracts - just to
mention some of my favorite ALA journals. Many more sources have
not made the transition to the new AW. For fairness, two of my other favorites, College and
Research Libraries and College & Research Libraries News,
mostly survived the reorganization (from content perspective), although
the latter is missing the 1994 and 1995 volumes which were available
earlier. I thought and hoped that the new AW would sport digital object identifiers (DOIs), as do more than 8 million scholarly articles, published in primary documents of more than 200 publishers. The International DOI Foundation did an excellent job in spreading the gospel, and working with rival publishers, which is like herding cats. Using DOI could have offered an elegant and lasting solution instead of the current chaos which cripples tens of thousands of existing links to previous AW destinations, and may happen at the next reorganization. My estimate is higher than the number floated around in
messages last week, which have not considered the many links to ALA
journals and other ALA sites from publishers' and aggregators'
abstracting/indexing and full-text archives. In the
long run this will annoy many more users of the new AW in lack of
decent and comprehensive redirects with the exception of some of the high
level ALA sites. H.W. Wilson which has done an utterly professional job
in verifying, cleaning up and consolidating URLs in the journals it covers
is probably the hardest hit by the below the belt punches (or should I
call them Tysonian ear bites) of ALA I hoped that new AW will have a much better search engine than the old AW. Instead, the new search engine seems to experience a tsunami of senior moments at best. The page which could be seen the most often when clicking on an existing link, was an error message to which I just refer to for a shorthand as the Sorry! page. It counsels users by telling them to use the advanced search page (which should be called “disadvanced” search page) , or to navigate using the site map (which is more like a site gazetteer), or call the help desk. |
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It’s not easy to decide which one of the three is the most frustrating. The first two options I will discuss and illustrate in detail below. As for the third: it is impossible to get through to a live person at the given extension, but a voice recording assures you that they will come back to you within 3 business days with an answer, although it may not be the URL of the new location as many pages have been left behind or lost in the hectic move). If the help desk can tell you the new URL, have much patience, a clear phone line, and a large piece of paper ready. For example, what used to be http://www.ala.org/ascla/charl.html for a useful document about how to make the ACRL conference on a shoestring, has been transformed into the URL shown below when AW was launched, just when participants were preparing for the conference trip. They must have had fun trying to jot it down while on the phone with the help desk people, then type it in with the correct number of underscores http://www.ala.org/Content/NavigationMenu/ACRL/Publications/College_and_Research_Libraries_ News/Back_Issues__2002/October/Charlotte_on_a_shoestring.htm The query charlotte shoestring
did not find it, but gave a not exactly warm and fuzzy error message shown
below. (There is
no help file about the search syntax to learn that space between words
means exact phrase, but this is not the only reason why it would be
premature to consider AW for an ASCLA award for excellence in
accessibility. In case you go to Charlotte for some other event click
here
for that piece.) |
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Week of Festivities (and Frustrations, Failures and Fiascos) ALA
knew that the National Library Week is coming (as it has been for 55 years),
and probably wanted to deliver a gift, but as will become obvious it
was way behind with
finalizing the new site. Still, it kicked off the week on April 6th
with the launch of the new AW. I wish it had waited for the next anniversary. It’s not only that the wrapping is less than careful, it
is the whole package that seems to be
a kick in the face of most visitors, and basic systems design
rules. I
kicked off our 30th wedding anniversary celebrations the same
day. While I am often a
dollar short and a day late with anniversaries and festive occasions, I
knew that this day would be coming, so I ordered ahead of time the special kukui
nut lei, sneaked out, picked it up early morning, and with some little
other gifts and a personal card I could almost show up on time with these
and the breakfast tray. I was not perfect, I never am, but I think I was
better than ALA with organizing the week of festivities. (Yes, I know that
sweet pea is the “official” flower, pearl or ivory the appropriate
jewelry, and Hallmark the authorized supplier of all kinds of cards with
cliché sentences for 30th wedding anniversaries). Sure
AW was (or will be) a surprise gift for all of us who created the tens of
thousands of links to the old
AW in the past few years, as well as for the users who will click on the
now dead links. Sure, this reorganization was an ill-timed and very bad
(gift) idea, given the massively dysfunctional nature of the new
AW. |
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I can’t give you exact numbers how many links there are to the various old AW sites, but the obvious check provides only a rough estimate, much lower than the real number of casualties. Google claims 22,900 links to www.ala.org, Alexa’s number is 18,340. AllTheWeb’s number is so off-the-wall that I don’t even quote it. |
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More
to dead links than meets the eyes There are many more sources linking to the old AW than the above search results may suggest. For example, there are a great number of articles in the digital versions of LIS journals which provide links in the text or in the endnotes to the selectively published full-text articles of various ALA Division journals, and/or to ALA websites. These are not visible at all for any of the Web-wide search engines as they are in password protected sites and displayed only in response to actual queries. Here is an in-text reference from the Journal of Academic Librarianship to an ACRL website, and the response to the link (after I removed the closing parenthesis that should have been done by the copy editors who probably were too busy checking the compliance with their punctuation guidelines where it does not matter, and time and again overlooked, or may have added lethal HTML punctuation errors, sacrificing access at the altar of publishers’ style sheets). |
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This is what happens with an endnote link from Serials Review to an article in the ALCTS Newsletter |
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Aggregators are also hit hard by this reckless reorganization, and H.W. Wilson would be right to call it a below the belt hit. Why? Because H.W. Wilson had done the most of every content providers that I know to verify, correct and consolidate in a special field the URLs mentioned by the authors. Scholarly publishers could take a page or two from H. W. Wilson's book on how to cite URLs. In the example below two of the three links from an article to ALA sites bring up the dreaded Sorry! page. |
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Bibliographies and reading lists of various LIS courses which link not only to the full-text articles mentioned above but -in order to enhance those reading lists- also to abstracts scattered at various sites of the old AW. Until the launch of the new AW such links of mine as shown below worked fine, bringing up the appropriate abstract or full text available at various sites - ALA being one of them. |
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The big problem is not that we have to change the reasonable URLs to the anaconda URLs of the new AW (although some browsers just crash when encountering such monsters like this one http://www.lita.org/Content/NavigationMenu/Our_Association/Divisions/LITA/LITA_Publications4/ITAL__ Information_Technology_and_Libraries/Volume_21,_No__2,_June_2002.htm#anchor261182 The big problem is to identify all our links to all the old AW sites in various sources we have access to with modification rights, and then to find their new location. Tracking down your high school flame who moved to the Middle East is easier. If you believe that a few quick search at the new AW would quickly locate the new address of the linked documents, you obviously have not tried the search engine of the new AW (more about it later). Of course, I am just an amateur, but if it were easy, wouldn’t you expect that the designers could have replaced at least those links from within ALA announcements which link to ALA sites not valid anymore? Here is an example from an ALA News Release: |
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Basic System Design Issues It is a good thing that some of the ALA journals have well compiled indexes for each volume. These served very good purpose in the print world. However, it is not appropriate to use the same indexes without enhancements in the digital version. Here is an excerpt from index of one volume of the C&RL. |
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The user who does not have at hand the printed issues has no idea about the page ranges of the individual issues within the volume (except for some extreme cases, like a page range of 3-21, which is obviously in the first issue). As of now, users often must guess in which issue is an article. These indexes should have and could have been enhanced by a direct link to the article's abstract through the issue's table of content page. It is not the best solution but better than leaving the users in the dark, and it could be made perfect if articles would become the unit records instead of the table of contents and abstracts pages, which is very pre-21st centurish approach. Seeing a result list produced by the new AW software is always a
pleasure by virtue of getting some other feedback than the Sorry! pages
and the No Search Results
pages. Unfortunately, the abstracts and their bibliographic citations are not in their own record even after the emphatic reference in the press release to using database technology in the new AW. The problem is that the result list shows some excerpt from the first item on the Web page, as that is the unit record for AW. That excerpt is unlikely to have anything to do with -say- the seventh article on the very same Table of Contents page which matches the user’s query. The user would hardly understand why an item about Pinyin romanization was retrieved for the query about multimedia research support as shown earlier. This is a problem for practically all the results when searching for abstracts or full-text versions of articles except when the matching article is the first one in the journal and its excerpt is the one partially displayed in the result list. This is not merely an academic question. Creating a record for each article (including the many free full text editorials and book reviews in some ALA journals), would provide much better result list for the users. There is a good reason for using individual works as a unit record in every journal archives. From these unit records it is easy to create even virtual issue records, and from those ones virtual or real volume records by the software. This could also pave the way for the next level, which has been reached by most other publishers in the LIS arena, where ALA should take the lead in digitization instead of lagging years behind its peers: the use of Digital Object Identifiers.
There have been many ALA conference papers and journal articles about the digital object identifiers for a good reason. They allow unambiguous and layered access to individual articles for users depending on their status and thus authorization for access. It could also allow ALA directly to offer free abstracts and pay-per-view full-text articles to everyone, and "free" access to subscribers instead of not getting involved apart from licensing the full content to aggregators as is the case now. Other publishers have long recognized the advantage of getting in the ring of direct digital publishing. Very importantly, digital object identifiers also can solve most of the problems of changing URLs, by keeping the DOI as the standard identifier, and behind the scene changing its pointer to a new URL which replaces the URL in the DOI-URL pair. If ALA had been a trail-blazer, or at least a follower of the pack, it could have avoided this current chaos. There are many large publishers who joined the DOI Foundation, and more than 200 publishers signed up to the largest DOI registration agency, CrossRef. About 8 million articles have now DOI, which many publishers -rightly- flaunt. Among the many advantages of DOIs is their brevity, and much less error-prone nature. The more authors start knowing about the DOIs, the more will use them in their citations. It already offers incredibly smooth access to articles for qualified users (and to abstracts for anyone) in the CrossRef-enabled, DOI-endowed archives of participating publishers, as well as following citations not only within the publishers' own journals, but also among the journals of rival publishers. It will also revolutionize in the long run, citation indexing and citation searching by offering very convenient and instant access to both cited and citing journals. In turn, this will enormously strengthen the value of the citation indexes, and will implement almost perfectly what Eugene Garfield has envisioned, and dreamt of for decades. It would be good if ALA would not stay out of the loop. The first step is to get acquainted with DOI in real. The International DOI Federation (IDF) offers the option to experiment with DOI for a mere $1,000. Better to start now as the next National Library Week is only 362 days away. If I were enough Javascript-savvy I would have included here a variable which would automatically keep counting down the days to the next festive occasion. Then again, I would declare any day a festive day when I see the first issue of an ALA journal sporting a DOI. The excellent content of most ALA journals would deserve reliable and efficient hyperlinking. So would librarians and other information professionals. |