|
Marketing Research Firms
|
| Organization | Expertise | Other Details |
| The Gallup Organization | Gallup pools, Gallup World pools | Gallup consulting, Gallup panel |
| Guideline | Trend report | Business research and analysis |
| USAData.com | Combines business and marketing info from its comprehensive database and distributes it over the Internet | |
| Encyclopedia Britannica | ||
| Harris InfoSource | Harris Pool: nationally representative telephone survey | Provide data on U.S. manufacturers and key decision makers |
| NOP World | OminTel: A syndicated service that offers customization of their survey reports. The public opinion research service collects data on a broad range of social, economic, political, and consumer issues every week. | |
| Synovate | TeleNation and Data Gage | |
| Yankelovich Research and Consulting Services | Yankelovich Monitor: a survey that contains data on lifestyles and social trends | The survey is conducted at the same time each year among a nationally projectable sample of 2500 adults, 16 and older, including a special sample of 300 college students living on campus |
| SRI Consulting | VALS (Values and Lifestyles) for market segmentation | |
| NDP Group | Purchase panels | A leader provider of esseintial market information collected and delivered online for a wide range of industries and markets |
| Nielsen Media Research | Nielsen Television Index (NTI) | |
| Simmons Market Research Bureau | TV BehaviorGraphics | It consists of a multisegment cluster system that classifies consumers into distinct groups based on their TV viewing behavior |
| Nielsen//NetRatings | Tracks and collects Internet usage in real time from home and work users | It reports site and e-commerce activity, including number of visits to properties, domains and unique sites, ranking by site and by category, time and frequency statistics, traffic patterns, and e-commerce transactions |
| ComScore Networks | Has a massive cross section of more than 1.5 million global Internet users who have given it explicit permission to confidentially capturre their Web-wide activities | |
| ACNielsen | ACNielsen Convenience Track | |
| D&B | D&B International Business Locator: provides access to more than 28 millioin public/private companies in more than 200 countries. It provides key business data, including full address, NAIC of business details, bsiness size, names of key principals, headquarters, domestic parent company, global parent company | |
| SurveySite | Provides online focus groups |
Services
| Organization / Service | Expertise | Other Details |
| Sales & Marketing Management's | Survey of Buying Power | Provides data to help in analyzing U.S. Markets |
| Quirk's Marketing Research Review | ||
| My3q | Online survey | http://www.my3q.com/ |
| SurveyTime | ||
| SurveyPro | ||
| Surveyz! | ||
| PerfectSurveys | ||
| WebSurveyor | ||
| CreateSurvey | ||
| Zoomerang | ||
Database Types
| Type | Organization / Database | Details | |
| Bibliographic Database | ABI/INFORM (distributed from ProQuest) | Contains 200-word abstracts of articles published in more han 1000 journals. It can be accessed through MUST | |
| Dialog Corp. | Distributes a number of databases; very useful for mkt research | ||
| Numeric Database | American Statistics Index (ASI) | Gives abstracts and indexes of federal government statistical publications | |
| Historical Market Data Center | Provided by Dow Jones News Retrieval that gives historical data on securities, dividends, and exchange rates | ||
| Donnelley Marketing Information Services | Provides updated, current-year and five-year projections on population statistics collected in the latest census | ||
| ACNielsen's Designated Market Areas | Contains a variety of geographic categorization schemes, including census tract, zip code | ||
| CACI | |||
| Full-Text Database | ABI/INFORM (distributed from ProQuest) | Contains full-text access delivery and search capabilities for several journals in business and management | |
| LexisNexis | Provides full-text access to hundreds of business data sources, including newspapers, periodicals, company annual reports, and investment firm reports. It offers research data from such sources as ACNielsen, Business Trend Analysts, Datamonitor, Euromonitor, FIND/SVP, The Freedonia Group, Leading Edge, and Packaged Facts. It can be accessed through MUST | ||
| China Online (LexisNexis) 律商聯訊中文資訊網 | The China's version of LexisNexis. It can be accessed through MUST | ||
| EBSCO | It can be accessed through MUST | ||
| Directory Database | Standard&Poor's Corporate Descriptions | Provides summary data on publicly held U.S. corporations | |
| Dun & Bradstreet | Includes market share, corporate location, industry classification, and employment size | ||
| Electronic Yellow Pages | Contains more than 10 million records compiled from the U.S. 4,800 telephone books. The name, addresses, phone numbers, and NAIC codes for manufacturers, wholesalers, retailers, professionals, and service organizations are available through this source |
Government Publications and Data Sources
| Organization | Details | |
| Congressional Information Services | The Statistical Universe is fully indexed and is the most comprehensive source of federal statistics online. It contains regularly published data from about 70 federal agencies | |
| FED-STATS | Has links to the 70 federal agencies recognized by the Office of Management and Budgets as issuing statistical data, including the U.S. Census Bureau, Dept. of Commerce, adn the Bureau of Labor Statistics |
Top 25 Global Research Organizations
Rank 2003 |
Organization |
Parent Country |
Website |
# Countries w/ Subsidiary Branch Office |
Global Research Revenue (U.S. $ millions) |
% of Global Revenue from Outside Home Country |
1 |
VNU N.V. |
Netherlands |
www.vnu.com |
81 |
$3048 |
99.0% |
2 |
Taylor Nelson Sofres plc |
U.K. |
70 |
1565 |
83.5 |
|
- |
Taylor Nelson |
U.K. |
54 |
1050 |
78.6 |
|
- |
NFO WorldGroup Inc. |
U.K. |
40 |
514 |
93.5 |
|
3 |
IMS Health Inc. |
U.S. |
75 |
1382 |
61.1 |
|
4 |
The Kantar Group |
U.K. |
61 |
1002 |
66.1 |
|
5 |
GfK Group |
Germany |
48 |
67 |
62.8 |
|
6 |
Ipsos Group S. A |
France |
36 |
645 |
84.1 |
|
7 |
Information Resources Inc. |
U.S. |
18 |
554 |
30 |
|
8 |
Westat Inc. |
U.S. |
1 |
382 |
N/A |
|
9 |
Synovate |
U.K. |
46 |
358 |
91.3 |
|
10 |
NOP World |
U.K. |
6 |
336 |
80.5 |
|
11 |
Arbitron Inc. |
U.S. |
3 |
274 |
2.9 |
|
12 |
Maritz Research |
U.S. |
4 |
189 |
34.9 |
|
13 |
Video Research Ltd. |
Japan |
4 |
167 |
1.1 |
|
14 |
J.D. Power and Associates |
U.S. |
6 |
144.8 |
17.8 |
|
15 |
Harris Interactive Inc. |
U.S. |
4 |
137 |
19 |
|
16 |
Opinion Research Corp |
U.S. |
6 |
131 |
35.4 |
|
17 |
INTAGE Inc. |
Japan |
2 |
122.3 |
1 |
|
18 |
The NPD Group Inc. |
U.S. |
1 |
118 |
17.7 |
|
19 |
AGB Group |
Italy |
19 |
82 |
79 |
|
20 |
Market & Opinion Research Int’l |
U.K. |
2 |
64 |
2.8 |
|
21 |
Lieberman Research Worldwide |
U.S. |
1 |
63 |
8.7 |
|
22 |
Dentsu Research Inc. |
Japan |
1 |
57 |
1.1 |
|
23 |
Abt Asociates Inc. |
U.S. |
3 |
54 |
3.5 |
|
24 |
Nikkei Research Inc. |
Japan |
4 |
52 |
3.5 |
|
25 |
Wirthin Worldwide |
U.S |
4 |
52 |
22.9 |