_____________________________________________________________
Got
Milk? For Sports Drink Maker, Nestlé Says No
CYTOSPORT,
which makes Muscle Milk, a fortified drink popular with athletes,
is getting a workout itself these days, as Nestlé USA claims
the product is deceptively named and marketed because it does not
actually contain milk.
On
June 9, Nestlé USA filed a petition with the United States
Patent and Trademark Office to revoke Muscle Milk’s trademark
for being “deceptively misdescriptive.” In response to
questions from The New York Times, representatives for both Nestlé
and CytoSport issued statements.
“Nestlé
USA strongly believes in the nutritional benefits of milk,”
the company stated. “Consumers looking at Muscle Milk, marketed
as a ‘Nutritional Shake,’ are likely to be misled into
believing they are purchasing a flavored or supplemented milk product,
when, in fact, they are purchasing a water-based product that contains
no milk.”
CytoSport
countered that it had never “marketed Muscle Milk products as
flavored dairy milk,” adding that, rather, it is modeled after
another milk entirely. “CytoSport’s marketing and advertising
materials have made it clear — over the more than 10 years that
Muscle Milk has been sold — that Muscle Milk products are high-protein
nutrition products designed after one of nature’s most balanced
foods: human mother’s milk.”
As
the world’s largest food company, with more than $100 billion
in sales in 2008, the Switzerland-based Nestlé is hardly picking
on someone its own size when it challenges CytoSport, which has about
$200 million in annual revenue, according to a spokesperson. But the
maker of Muscle Milk is no stranger to trademark battles, and often
instigates them. Since 2007, it has opposed dozens of proposed trademarks,
often because the names of products contain the word “milk”
and allegedly violate its trademark.
Read
full article here
Source:
nytimes.com
Article by Andrew Newman
Published: July 26, 2009
_____________________________________________________________
Food
Inc.
Taken from FoodIncMovie.com
How
much do we really know about the food we buy at our local supermarkets
and serve to our families?
In
Food, Inc., filmmaker Robert Kenner lifts the veil on our nation's
food industry, exposing the highly mechanized underbelly that has
been hidden from the American consumer with the consent of our government's
regulatory agencies, USDA and FDA. Our nation's food supply is now
controlled by a handful of corporations that often put profit ahead
of consumer health, the livelihood of the American farmer, the safety
of workers and our own environment. We have bigger-breasted chickens,
the perfect pork chop, herbicide-resistant soybean seeds, even tomatoes
that won't go bad, but we also have new strains of E. coli—the
harmful bacteria that causes illness for an estimated 73,000 Americans
annually. We are riddled with widespread obesity, particularly among
children, and an epidemic level of diabetes among adults.
Featuring
interviews with such experts as Eric Schlosser (Fast Food Nation),
Michael Pollan (The Omnivore's Dilemma, In Defense of Food: An Eater's
Manifesto) along with forward thinking social entrepreneurs like Stonyfield's
Gary Hirshberg and Polyface Farms' Joel Salatin, Food, Inc. reveals
surprising—and often shocking truths—about what we eat,
how it's produced, who we have become as a nation and where we are
going from here.
Trailer
NOW
PLAYING IN HAWAII
If
you missed this documentary at the Spring HIFF, it is now playing
at Consolidated Theatres Ko'olau 10 in Kaneohe for
limited times.----- *Update: Screenings are currently over*
_____________________________________________________________
Quote
submitted
by Brandy
"Let
your food be your medicine, and your medicine be your food."
Hippocrates
_____________________________________________________________
Food-tography:
Digital camera with a "Food" Setting
Pick
up your camera.
Scroll through the pictures.
Do you have some food shots?
If you say yes, you are not alone.
"These
days, food porn seems almost to be giving the old-fashioned kind
a run for its money. Everyone with a digital camera and an appetite
fancies him or herself an amateur food pornographer, which is to
say there's a lot of bad food photography out there alongside the
good stuff.
Camera
companies are catching on to the trend and trying to make a buck,
with digital point and shoot models that are manufactured with food
photography settings, like this
Olympus which has a "cuisine" option, and this
Sony, with its "gourmet food" mode."
If
you don't have a camera with a food setting, don't rush out to buy
one that does. Use natural light, macro-mode if needed, or sharpening
features in Photoshop. Besides the brands mentioned, food settings
extend to almost all brands of digital cameras.
quoted
excerpts: slashfood.com
_____________________________________________________________
Hale
Macrobiotic Restaurant
Hale
Restaurant situated in between the Pacific Guardian Building and
the Walmart on Keeaumoku St. is one of the few places in Hawaii
that serves "modern macrobiotic cuisine."
Kuruma-Fu
Cutlet with Apple Miso Sauce- the lunch portion
"Kuruma" means "wheel" in Japanese, which describes
the shape of the
"Fu" which is made out of unbleached wheat flour and gluten
Hale dishes consist of locally grown, seasonal and organic ingredients.
Chef Moco Kubota believes in the macrobiotic way of eating, which
includes lots of grains, vegetables, some bean foods, and a few
items from nuts, seeds, fruits and fish. This is a great place for
the lactose-intolerant as Hale does not use dairy products. All
their desserts have no eggs, refined sugar and dairy ingredients-
a chocolate mousse without eggs? That is an undertaking in itself!
Price
Ranges: Lunch ~$10; Dinner $15-35
Check
out their website at: HaleMacro.com
More on macrobiotic at: Wikipedia-
Macrobiotic Diet
