Your first examination will be written on October 13 during the regular class session. The questions will be a combination of short answer and multiple choice questions. Please bring a pencil or pen on examination day. Below are study questions to assist you in preparing for the test. Your level of success on the examination is likely to be higher if you try to answer these questions using information from both lecture notes and the course text. We will have a formal review during the class session prior to the examination.
Chapter 1
1. Does foreign marketing it add risk to doing business?
2. What are some keys to success in international marketplaces?
3. How do self-reference criterion and ethnocentrism affect one's ability to be successful in international marketing?
4. How are the stages of international marketing involvement different?
Chapter 2
1. What is a balance of payments?
2. Why do governments protect domestic industries? How do they do it?
3. What is GATT? How is it different from WTO?
4. What are the main premises for mercantilist, absolute advantage, comparative advantage, product life cycle, and national competitive advantage trade theories?
Chapter 4
1. What is culture? How are norms different than values?
2. How do Hofstede's dimensions define culture? Do any shortcomings exist with this type of analysis?
3. What process causes cultures to change?
4. What is ethnocentrism? Why does it present an interesting challenge to international marketers?
Chapter 5
1. How much should a person adapt to the business customers of a foreign environment?
2. Why is it particularly challenging for high context cultures to enter into business agreements with low context cultures?
3. How is monochromic time different from polychronic time?
4. How does the level of corporate responsibility affect business decisions?
Chapter 6
1. What is economic nationalism?
2. What are main political risks of global business? (You will not be tested on the "economic risks").
3. How can a company reduce its political vulnerability overseas?
Chapter 7
1. How is common law different from code law? Why is this important when intellectual property rights are in question?
2 Are there cases when bribes are acceptable under the Foreign Corruption Practices Act? How does Due Diligence work under the Foreign Corruption Practices Act?
3. Does it make sense to follow rules and regulations in the host country (e.g., "When in Rome…)?
Chapter 8
1. What are the steps in the marketing research process?
2. Why does international marketing research present a tremendous challenge for businesses?
3. What are some problems with using secondary data? What can one do if the data is not available?
4. Given the language differences, what can be done to assure that the respondent is answering the right question?
Questions and Comments to: drmartin@hawaii.edu
This document was last modified September 28, 2009