Course Description:
	Focused on identifying and satisfying global customer needs better than the competition, both domestic and international, and coordinating marketing activities within the context of the global environment. Prerequisite: MKT 310.
Course Objectives:
	Upon completion of this course, the course participant should be able to do the following: (1) Identify, explain, and evaluate the important concepts in international marketing strategy; (2) Use these concepts in company analyses and marketing strategy development; and (3) Access and effectively utilize sources of data and information necessary to complete industry and company analyses.

 

Measures of Success:
1.	Examinations - 40% (2@ 20% each)
		Two examinations will be written for this course. A combination of multiple choice and short answer questions will be asked. Prior to the examinations, a comprehensive review will be given during class. Tests are not cumulative.
2.	Country Reports - 30% (3 @ 10% each)
		Working in small groups (2 students), course participants will write three professional quality reports on international marketing. The text of the reports will be no longer than 4 pages in length. In addition, each assignment must include appropriate references and appendicies with other relevant information. The assignment will be submitted electronically and the instructor will read and comment on them.
3.	Presentation- 5%
		Based on the the country reports, students will develop a final presentation that will be given during the last two weeks of class. At the conclusion of the presentation, a short summary of the presentation should be given to the instructor.
4.	Final Project - 15%
		A final report will be due at the end of the term. This report will be printed out on white paper and stapled together. Please do not put the assignments in folders or binders. The report is an integration of your country report assignments into a professional quality report. Given that the instructor will provide comments and suggestions for each assignment, the quality of the final report should incorporate these suggestions and the final project will be professional quality. Projects that show no measurable improvement from the Country Report Assignments will receive a failing grade for the assignment. Assignments must to be written in formal English. Satisfactory reports require outside research and include appropriate citations. Please read, "A Guide to Writing Assignments" for further instructions.
5.	Participation/Preparation - 10%
		Course participants need to be prepared to discuss the assigned reading. Comments or questions about current events in international marketing also are appreciated. If class attendance wanes or the instructor feels most students are not adequately prepared, unannounced quizzes will be given. As a side note, other relevant communication with the instructor (e.g., e-mail messages), is considered part of your class participation grade.

Grading Scale: Based on the total number of points for the class, grades will be assigned on the following scale.
	A 93%+ A- 90-92% B+ 88-89% B 83-87% B- 80-82% C+ 78-79% C 73-77% C- 70-72% D 60-69% F Below 60%

Class Policies:
1.	The instructor reserves the right to modify any of the material in the Syllabus and Class Schedule with sufficient notice given to course participants.
2.	Each student is responsible for obtaining all handouts, announcements, and schedule changes.
3.	There are no provisions for make-up examinations or extra credit.
4.	Class starts on time. It is in your best interest to be punctual.

Note: Any student with a documented disability who would like to request accommodations should contact the University Disability Services Office - Campus Center, Room 311, 933-0816 (V), 933-3334 (TTY), shirachi@hawaii.edu - as early in the semester as possible.

IMPORTANT REMINDER: Students are responsible for submitting their own work. Students who cooperate on oral or written examinations or work without authorization share the responsibility for violation of academic principles and the students are subject to disciplinary action even when on of the students is not enrolled in the course where the violation occurred.