|
• Home |
• Syllabus |
|
International Marketing (MKT 333) |
||
|
Fall 2009 |
||
|
Last updated November 5,
2009 |
|
|
|
Date |
Discussion Topic(s) |
|
|
||||
|
'Aukake (August) |
|||||||
|
25 |
Course
Introduction |
|
|
||||
|
27 |
Why
international marketing different? |
|
|
|
|||
|
Kepakemapa
(September) |
|||||||
|
1 |
Stages
of internationalization; Why do nations trade? Trade barriers; transnational
institutions |
|
|
|
|||
|
3 |
How
are cultures different? |
|
|
|
|||
|
8 |
How
are cultures different? |
|
|
|
|||
|
10 |
|
|
|
|
|||
|
15 |
Using
the Library to collect secondary data |
Meet
Kathleen Stacey in Library Lobby (please do not be late) |
|
|
|||
|
17 |
Common
versus Code law; Foreign Corruption Practices Act |
|
|
|
|||
|
22 |
Political
environment; Assessing political risk |
|
|
|
|||
|
24 |
Behavior
adaptation; Business Customs |
|
|
|
|||
|
29 |
International
business ethics |
|
|
|
|||
|
'Okakopa (October) |
|||||||
|
1 |
Gathering
data |
|
|
|
|||
|
6 |
Problems
with multicultural research |
|
|
|
|||
|
8 |
Discussion
of Homework #1; Test#1 Review |
|
|
||||
|
13 |
Examination
#1 |
|
|
||||
|
15 |
Do
regional trade blocks encourage free trade? Test Review |
|
|
|
|||
|
20 |
Local
versus global marketing |
|
|
|
|||
|
22 |
Alternative
forms of market entry |
|
|
|
|||
|
27 |
Product
standardization versus adaptation |
|
|
|
|||
|
29 |
Product
innovation |
|
|
|
|||
|
Nowemapa
(November) |
|||||||
|
3 |
Choosing
a distribution system |
|
|
|
|||
|
5 |
Message
Standardization versus adaptation |
|
|
|
|||
|
10 |
Universal
message appeals |
|
|
|
|||
|
12 |
Discussion
of Homework #2 |
|
|
||||
|
17 |
Recruiting
office personnel |
|
|
|
|||
|
19 |
Steps
in the negotiation process |
|
|
|
|||
|
24 |
Negotiation
strategies |
|
|
|
|||
|
30 |
Discussion of Homework #3 and
Presentations |
|
|
||||
|
Kekemapa
(December) |
|||||||
|
1 |
Presentations
|
|
|
|
|||
|
3 |
Presentations |
|
|
|
|||
|
8 |
Presentations |
|
|
|
|||
|
10 |
Final
Examination Review |
|
|
|
|||
|
17 |
Examination
#2: 9:40 am to 11:40 am |
|
|
||||
Copyright © 2009 Drew Martin
Questions and Comments to:
drmartin@hawaii.edu
This
document was last modified November 5, 2009