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International Marketing (MKT 494) Test Review Questions

last updated: April 26, 2005

Date		Discussion Topics	Reading	Case/Activity
'Ianuali (January)
10		Course Introduction	Syllabus	Buy your text book
12		Why international marketing different?	Ch. 1
14		Stages of internationalization; Why do nations trade?	Ch. 1; Ch. 2
17		Holiday: MLK Day
19		Library Research Presentation		Meet at library lobby
21		Trade barriers; transnational institutions	Ch. 2
24		How are cultures different?	Ch. 4	Movie: Shall We Dance?
26		How are cultures different?	Ch. 4	Bill or Jane (class discussion only)
28		Japan versus the US; Cultural borrowing	Ch. 4
31		How do nations deal with taboo subjects?	Ch. 4; pgs. 671-673	Aids, Condoms, and Carnival
Pepeluali (February)
2		Common versus Code law	Ch. 7
4		Foreign Corruption Practices Act	Ch. 7; pgs. 627-629
7		Political environment	Ch. 6
9		Assessing political risk	Ch. 6 Guide to Case Analyses	Starnes-Brenner
11		Assessing political risk	Ch. 6
14		Behavior adaptation	Ch. 5	Movie: Lost in Translation
16		Business Customs	Ch. 5
18		International business ethics	Ch. 5; pgs. 674-677	Tobacco
21		Holiday: President's Day
23		Gathering data	Ch. 8
25		Problems with multicultural research	Ch. 8
28		Problems with multicultural research	Ch. 8; pgs. 620-623	EuroDisney
Malaki (March)
2		Degrees of economic cooperation	Ch. 10
4		Do regional trade blocks encourage free trade?	Ch. 10	Homework #1 Due
7		Do regional trade blocks encourage free trade?	Ch. 10	Test Review Questions
9		Examination #1
11		Local versus global marketing	Ch. 11
14		Alternative forms of market entry	Ch. 11
16		Alternative forms of market entry	Ch. 11; pgs. 602-605	Starbucks
18		Product standardization versus adaptation	Ch. 12
28		Product innovation	Ch. 12
30		Product innovation	Ch. 12
'Apeliala (April)
1		International Services	Ch. 13
4		Choosing a distribution system	Ch. 14
6		Choosing a distribution system	Ch. 14
8		Message Standardization versus adaptation	Ch. 16	Homework #2 Due
11		Message Standardization versus adaptation	Ch. 16
13		Universal message appeals	Ch. 16; pgs. 638-639	Krispy Kreme
15		Recruiting office personnel	Ch. 17
18		Recruiting office personnel	Ch. 17; pgs. 668-670	National Office Machines
20		Pricing Policy	Ch. 18
22		Transfer pricing	Ch. 18	Homework #3 Due
25		Steps in the negotiation process	Ch. 19
27		Negotiation strategies	Ch. 19
29		Presentations		Presentation Guidelines
Mei (May)
2		Presentations
4		Presentations; Review
11		Examination #2	11: 50-1:50 p.m.	Test Review Questions