Overview:
During the two weeks of class, course participants will be scheduled to give 10 minute presentations about marketing their product in a foreign country.
Elements of the report:
1. Project Overview: What is the product? Who is
the potential target market abroad? 2. Environmental
Analysis: Why is this market worth our
time? Are there other competitors? If so, how strong are
they? What external risks exist in the foreign
market? 3. Product: Is adaptation needed? If so,
how? Would people in a different country use the product
differently than in the US? 4. Promotion: What elements of the
promotional mix should be emphasized? What is the objective
of the advertising? Would sales promotions be effective? If
so, what type? 5. Distribution: Are there regulations that
affect the importation of the product? Is there a need for
an intermediary to distribute the product? 6. Pricing: Is price sensitivity an
issue? Are there any problems with repatriation of
profits? 7. Conclusion: Should this market be
considered for market expansion? If so, when?
Questions and Comments to: drmartin@hawaii.edu
This document was last modified August 17, 2009