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Marketing Research (MKT 319)

Fall 2009

Last updated October 21, 2009

E-mail Professor Martin

 

Date

Discussion Topic(s)

Reading

Output

'Aukake (August)

25

Course Introduction

Syllabus

 

27

Introduction to Marketing Research

Ch. 1

 

 

Kepakemapa (September)

1

·   Defining the Marketing Research Problem

·   Hypothesis testing

Ch. 2;

Gillette case, pgs. 60-61;

Ch. 16, pgs. 437-442.

Gillette case, questions 2-5 (in-class discussion)

3

·   Measurement and Scaling

·   Frequencies, distributions;

Ch. 9, pgs. 238-249

 

Ch. 16, pgs. 428-437;

 

 

8

·   Cross-tabulations

·   Chi-square

Ch. 16, pgs. 442-450.

 

10

Introduction SPSS

 

Meet at business computer lab

15

Introduction to SPSS

Ch. 16 Internet Data download

Meet at business computer lab; Computer lab assignment

17

Comparing two sample means, t-tests

Ch. 17, pgs 460-476

Computer assignment due

Employee Salary Data

22

Comparing more than two means Anova

Ch. 17, pgs 476-488

 

24

Using SPSS to compare means

Graduate Salary Data

download

Meet at business computer lab

29

Comparing Means with SPSS

Ch. 17

Meet at business computer lab; Computer lab assignment

  'Okakopa (October)

1

Correlation and Bivariate Regression

Ch. 18, pgs. 494-513

Computer assignment due

6

Multiple Regression; Regression Diagnostics

Ch. 18, pgs. 513-523

 

8

Using SPSS to calculate correlation and regression

Ch. 18

Employee Salary Data

Meet at business computer lab

13

Correlation and regression

Ch. 18

Meet at business computer lab; Computer lab assignment

15

Multiple Regression

 

20

Multiple Regression

Meet at business computer lab; Computer lab assignment

22

Review

Computer lab assignment due

27

Test #1

Chapters 1-2, 9, 16-18

Test Review

29

Research Design

Ch. 3

 

Nowemapa (November)

3

Qualitative Research

Ch. 6

 

5

Measurement and Scaling Fundamentals

Ch. 9

 

10

Measurement and Scaling Techniques

Ch. 10

12

Questionnaire and Form Design

Ch. 11

 

17

Questionnaire and Form Design

Ch. 11

 Questionnaire assignment due

19

Data Preparation

Ch. 15

 

24

Data Preparation

Ch. 15

 

30

Project Meetings

 

 

Kekemapa (December)

1

Presentations

 

  

3

Presentations

 

 

8

Final Examination Review

Projects Due

15

TEST #2,

7:30-9:30 AM

Chapters 3, 6, 9-11, and 15.