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Date |
Discussion Topic(s) |
Reading |
Activity |
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'Aukake (August) |
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23 |
Course Introduction |
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25 |
E-Marketing Context |
Ch. 1 Notes |
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27 |
Strategic E-Marketing |
Ch. 2 Notes |
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30 |
Strategic E-Marketing |
Ch. 2 |
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Kepakemapa (September) |
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1 |
E-Marketing Plan |
Ch. 3 Notes |
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3 |
Field Trip: Library |
Ch. 3 |
Meet at Library Lobby |
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6 |
Labor Day Holiday |
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8 |
E-Marketing Plan |
Ch. 3 Guest Speaker: |
Dr. Kagari Fujita Banyu Pharmaceutical Co. |
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10 |
E-Marketing Plan |
Ch. 3 |
Company Selection; no formal class meeting |
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13 |
Leveraging Technology |
Quesenbery 2002 |
Discuss Current Event Component and Final Project |
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15 |
Ethical and Legal Issues |
Ch. 5 Notes |
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17 |
Ethical and Legal Issues |
Ch. 5 Notes |
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20 |
Ethical and Legal Issues |
Ch. 5 |
E-Kin case due |
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22 |
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24 |
TEST #1 |
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27 |
Marketing Knowledge |
Ch. 6 Notes |
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29 |
Marketing Knowledge |
Ch. 6 |
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'Okakopa (October) |
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1 |
Marketing Knowledge |
Ch. 6 |
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4 |
Target Market Segments |
Ch. 8 Notes |
Jones; Macomber |
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6 |
Target Market Segments |
Ch. 8 |
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8 |
Consumer Behavior |
Ch. 7 Notes |
Meyer; Doolittle |
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11 |
Consumer Behavior |
Ch. 7 |
Guest Lecturer: Sarah Blanchard |
Nakamura; Liu |
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13 |
Consumer Behavior |
Ch. 7 |
Lee |
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15 |
Differentiation and Positioning |
Ch. 9 Notes |
Delagarza; McGuire |
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18 |
Differentiation and Positioning |
Ch. 9 |
Jitchaku; Permenter |
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20 |
Review |
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22 |
TEST #2 |
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25 |
Product |
Ch. 10 Notes |
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27 |
Product |
Ch. 10 |
Jones |
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29 |
Product |
Ch. 10 |
Meyer |
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Nowemapa (November) |
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1 |
Price |
Ch. 11 Notes |
Liu |
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3 |
Price |
Ch. 11 |
Doolittle |
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5 |
Distribution |
Ch. 12 |
Macomber |
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8 |
Distribution |
Ch. 12 Notes |
Jitchaku |
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10 |
Distribution |
Ch. 12 |
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12 |
Communication |
Ch. 13 Notes |
Delagarza |
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15 |
Communication |
Ch. 13 |
Nakamura |
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17 |
Communication |
Ch. 13 |
Permenter |
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19 |
Communcation |
Ch. 13 |
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22 |
Customer Relationship Mgmt. |
Ch. 14 Notes |
McGuire |
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24 |
Customer Relationship Mgmt. |
Ch. 14 |
Lee |
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26 |
Thanksgiving Recess |
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29 |
Global E-Commerce |
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Kekemapa (December) |
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1 |
presentations |
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3 |
presentations |
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6 |
presentations |
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8 |
Review |
Final Projects Due |
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13 |
TEST #3 |
9:40-11:40 am |
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