You have been assigned two sets of advertisements to analyze (see below). The ads are listed as examples and can be found in the course text titled, "Which Ad Pulled Best?" by Philip Burton. On October 17 and October 20, you are expected to present your choice and explain why you chose the particular ad to the class. At the end of class, I will collect written explanations that you prepared. The written component should be word-processed and a maximum of two pages in length (double-spaced). At the top of the assignment, include your name and the example number that you are discussing. Please follow formal business writing techniques that are outline under the subheading title "Please write in formal English" located in (Guide to Writing Assignments). As a side note, the rest of the instructions found on this link will apply to your final project (e.g., 15-page length limit).

Which Ad Pulls Best Assignments
	Example #	Example #
Akahoshi	6	21
Alesna-Mindoro	7	22
Andreu	9	27
Benevides	12	28
Berry	13	29
Dujon	16	30
Gronborg	18	31
Han	19	6
Hirata	20	7
Lambert	21	9
Misitano	22	12
Osborne	27	13
Shiroma	28	16
Willrodt	29	18
Wong, C.	30	19
Wong, M.	31	20

How do I read this table? For example, Ms. Akahoshi is assigned example #6. She can find the ads for example #6 on page 51 in "Which Ad Pulled Best?" She also is assigned example #21 (page 81). Everyone is encouraged to look at additional examples so that we can have a detailed discussion about each one. The purpose of this assignment is to sharpen your skills at understanding effective visual messages. I am more concerned about your thought process than the right answer. Please spend some time thinking about the main points of effective advertising that we discussed in class. Why is one ad more effective than the other? I am looking forward to all the fun we will have discussing advertising!