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Promotion Strategy (MKT 313) |
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Spring 2010 |
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Last updated April 16,
2010 |
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Discussion Topic(s) |
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'Ianuali (January) |
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12 |
Course
Introduction |
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14 |
Overview
of Integrated Marketing Communications |
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19 |
Why
visit Hilo? Field Assignment |
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21 |
Branding
and Brand Equity |
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26 |
Ethical
Issues in Marketing Communications |
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28 |
Targeting |
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Pepeluali (February) |
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2 |
Targeting |
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4 |
Positioning |
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9 |
Positioning |
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11 |
Objective
Setting |
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16 |
Objective
Setting; Review |
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18 |
Test #1 Chapters 1-6 |
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23 |
Overview
of Advertising |
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25 |
Creating
Effective Advertising |
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Malaki (March) |
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2 |
Selecting
Message Appeals |
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4 |
Assessing
Ad Message Effectiveness |
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9 |
Assessing
Ad Message Effectiveness |
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11 |
Assessing
Ad Message Effectiveness |
Ch.
12; Which Ad Pulled Best? |
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16 |
Introduction
to video presentations; Introduction to YouTube |
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18 |
Planning
and Analyzing Ad Media |
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30 |
Planning
and Analyzing Ad Media, Review |
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'Apeliala (April) |
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1 |
Test #2: Chapters 9-13 |
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6 |
Product
Adoption |
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8 |
Signage
and POP |
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13 |
Sales
Promotion |
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15 |
Samples
and Coupons |
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20 |
Premiums
and other promotional methods, Review |
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22 |
Test #3: Chapters 7-8, 17-19 |
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29 |
Loading
Videos onto YouTube |
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Mei
(May) |
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4 |
Preparing Presentations |
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11 |
Final
Presentations and Projects 9:40 to 11:40 AM |
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