Date Discussion
Topic(s) Reading Activity 'Ianuali
(January) 15 Course
Introduction Syllabus Read the syllabus
carefully 17 Overview of
Integrated Marketing Communications Ch. 1 22 Branding and Brand
Equity Ch. 2 24 Ethical Issues in
Marketing Communications Ch. 3 29 Targeting Ch. 4 31 Positioning Ch. 5 Pepeluali
(February) 5 Objective
Setting Ch. 6 7 Review/Catch-up Ch. 1-6 12 Test
#1 Chapters
1-6 14 Overview of
Advertising Ch. 9 19 Overview of
Advertising Ch. 9 21 Imiloa Astronomy
Center 26 Creating Effective
Advertising Ch. 10 28 Creating Effective
Advertising Ch. 10 Malaki
(March) 4 Selecting Message
Appeals Ch. 11 6 Assessing Ad
Message Effectiveness Ch. 12; P&B
1-18 11 Assessing Ad
Message Effectiveness 13 Planning and
Analyzing Ad Media Ch. 13 18 Review/Catch-up 20 Test
#2 Chapters
9-13 25 Spring
Break 27 Spring
Break 'Apeliala
(April) 1 Introduction to
video presentations 3 Introduction to
YouTube 8 Product
Adoption Ch. 7 10 Signage and
POP Ch. 8 15 Sales
Promotion Ch. 17 17 Samples and
Coupons Ch. 18 22 Premiums and other
promotional methods Ch. 19 24 Public Relations
and Sponsorships Ch. 20 29 Meet at Computer
Lab Work on uploading
project Mei (May) 1 Meet at Computer
Lab Work on uploading
project 6 Project Team
Meetings Practice
Presentations 13 Final
Presentations 9:40-11:40 am: Meet at 'Imiloa
Astronomy Center Final Project
Due
Professor
Martin's 'Imiloa Project Example
I anticipate more schedule changes for
April.