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Promotion Strategy (MKT 313) |
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Fall 2008 |
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Last updated November 25,
2008 |
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Date |
Discussion
Topic(s) |
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'Aukake (August) |
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25 |
Course Introduction |
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27 |
Overview
of Integrated Marketing Communications |
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29 |
Overview
of Integrated Marketing Communications |
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Kepakemapa (September) |
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3 |
Branding
and Brand Equity |
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5 |
Branding
and Brand Equity |
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8 |
Ethical
Issues in Marketing Communications |
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10 |
Ethical
Issues in Marketing Communications |
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12 |
Targeting |
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15 |
Targeting |
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17 |
Positioning |
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19 |
Positioning |
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22 |
Objective
Setting |
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24 |
Objective
Setting; Review |
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26 |
Test #1 Chapters 1-6 |
Review Questions |
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29 |
Overview
of Advertising |
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'Okakopa (October) |
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1 |
Overview
of Advertising |
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3 |
Overview
of Advertising |
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6 |
Creating
Effective Advertising |
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8 |
Creating
Effective Advertising |
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10 |
Creating
Effective Advertising |
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13 |
Selecting
Message Appeals |
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15 |
Assessing
Ad Message Effectiveness |
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17 |
Assessing
Ad Message Effectiveness |
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20 |
Assessing
Ad Message Effectiveness |
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22 |
Planning and Analyzing Ad
Media |
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24 |
Planning
and Analyzing Ad Media |
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27 |
Review |
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29 |
Test #2: Chapters 9-13 |
Test #2 Study Guide |
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31 |
Class
meets at the ‘Imiloa
Astronomy Center |
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Nowemapa (November) |
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3 |
Introduction
to YouTube |
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5 |
Product
Adoption |
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7 |
Product
Adoption |
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10 |
Signage
and POP |
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12 |
Sales
Promotion |
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14 |
Sales
Promotion |
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17 |
Samples
and Coupons |
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19 |
Samples
and Coupons |
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21 |
Premiums and
other promotional methods |
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24 |
Public
Relations and Sponsorships |
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26 |
Public
Relations and Sponsorships |
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Kekemapa (December) |
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1 |
Review |
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3 |
Test #3: Chapters 7-8, 17-20 |
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5 |
Loading Videos on
to YouTube |
Meet at Business
Computer Lab |
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8 |
Presentations |
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10 |
Presentations |
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15 |
Final
Projects due before 1:00 pm |
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