I. Public Relations:

A. Public Relations:

1. General public relations versus marketing public relations.

 

 

 

2. Proactive versus reactive

 

 

 

3. Public Opinion: Seven Stages

 

a. Dawning awareness:

 

 

b. Greater urgency:

 

c. Discovering choices:

 

 

d. Wishful thinking:

 

 

e. Weighing choices:

 

f. Taking a stand intellectually (this stage and the last are together)

 

g. Making a responsible judgement morally and emotionally.

 

 

B. How is PR different than Advertising?

 

1. Media use:

 

 

 

 

2. Control:

 

 

3. Credibility:

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