Home

Schedule

Syllabus

Point-of-Purchase

Last updated October 30, 2008

I. Point-of-Purchase (POP) Advertising:

A. Why are we giving POP Advertising so much attention?

 

 

 

B. How do we know whether it is successful?

 

 

C. How does POP influence consumer behavior?

 

 

D. Increasing the effectiveness of POP Advertising

 

 

 

 

E. Is there a case when POP Advertising could result in sales loss?

 

top of page