I. Objectives for consumer market sales promotion
A. Trial purchase
B. Repeat purchase
C. Larger purchases
D. Introduce a new brand
E. Combat or disrupt competitors' strategies
F. Contribute to integrated marketing communications
II. Techniques
A. Coupons:
1. Advantages
2. Problems
3. Should manufacturers stop issuing coupons?
B. Push to Paperless:
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This document was last updated October 30, 2008