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Your third examination is scheduled during class on November 13. Please bring a pencil and the correct answers (in your head). I recommend that you start preparing immediately. The study questions below represent the topics that will be emphasized on the test. Historically, people that have done well on my examinations prepared lengthy answers to the study questions using both the class notes and text book information. We will discuss these questions in more detail during the review session on November 8.
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Chapter 10 |
New-Product Development and Product Life-Cycle Strategies |
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1. What is a product?
What are you really buying? 2. How are goods
different from services? 3. How can consumer
products be classified? 4. How do companies
organize their product offerings? What are the
benefits of doing so? 5. How are innovations
classified based on their degree of
novelty? 6. What are the main
steps in the new-product development process? How
can product development be accelerated? 7. Is test marketing
needed for new products? What are the pros and cons
of test marketing? |
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Chapter 11 |
Products, Services, and Branding Strategy |
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1. What does the
product life cycle explain? Do marketers need to
develop different strategies for each
stage? 2. How can the product
life cycle be extended? 3. What is a brand?
How are brand names and brand marks
different? 4. What is brand
equity? How can it be created? |
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Chapter 12 |
Pricing Products and Services |
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1. What is price? What
are some pricing objectives that an organization
can have? 2. How are price and
nonprice competition different? When can you use
them? 3. How is customer
sensitivity to price measured? What affects the
demand for products when the price
changes? 4. What are the main
pricing strategies used by marketers for new
products? 5. What are the
primary psychological and product mix pricing
strategies used by businesses? Are they
effective? |
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Chapter 13 |
Marketing Channels and Supply Chain Management |
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1. Why are
intermediaries needed? 2. How long should a
distribution channel be? What is the correct level
of channel intensity? 3. What is logistics?
Which distribution functions are performed in
logistics management? |
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Chapter 14 |
Retailing and Wholesaling: |
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1. How are retailers,
wholesalers, agents, and brokers
different? 2. What are some of
the current trends in retailing? How does the wheel
of retailing explain the changing strategies of
retailers? 3. Compare and
contrast different types of retailers based on
product lines. 4. What are the
primary methods of nonstore retailing? |
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