Principles of Marketing Syllabus

Home					Schedule
Principles of Marketing (MKT 310)
	Section 1	9:30-10:45 am	TR	UCB 114	3 cr.
	Section 2	3:30-4:45 pm	TR	K 112	3 cr.

Instructor:

Drew Martin, Ph.D.

Office Hours:

Tuesdays and Thursdays 1:30-3:00, Mondays and Wednesdays 8:00-9:30, or by appointment

Telephone:

974-7553

Office:

K-255

Text:

Marketing: The Core, 2nd Edition, by Kerin, Hartley, and Rudelius, (McGraw Hill, 2007).

Course Description:

Fundamental marketing concepts, principles, and issues are analyzed within present economic, social, and legal environments. Consumer behavior and functional analysis are emphasized. Prerequisites: ECON 130 and ACC 250.

Course Objectives:

While the marketing profession can be viewed as a specialized area of study, you likely will have a marketing component in your chosen field. A general background in marketing will be useful for understanding the complexities of the marketing environment and creating opportunities for future success in your field. The purpose of this course is to introduce marketing principles and concepts. Both theory and practical application will be addressed. Upon successful completion of this class, course participants will have a working knowledge of the following:

1.

Acquired knowledge of marketing concepts and its successful implementation in a corporate setting;

2.

Demonstrated ability to apply marketing theory to actual situations;

3.

Gained an understanding of the evaluation and selection of consumer and organizational target markets;

4.

Understood the importance of steps in marketing research; and

5.

Developed and organized information that could be used to develop a marketing plan.

Measures of Success:

1.

Tests - 85%

Four examinations of equal weight will be written for this course. Each test is a combination of multiple choice and short-answer essay questions. Test questions cover both assigned reading and lectures. Although tests are not cumulative, the main concepts from previous materials are included in all the latter examinations. A comprehensive review will be given during the class session prior to each scheduled examination. Tests are scheduled on September 11, October 16, November 13, and December 11. There are no provisions for make-up examinations or extra credit.

2.

Current Event Presentation - 5%

Course participants will be required to give one current event presentation. At the conclusion of the presentation, the student must submit a two-page written summary of the presentation. Please follow the guidelines very carefully.

3.

Participation/Preparation - 10%

Course participants must be prepared to discuss the assigned materials. If class attendance wanes or the instructor feels most students are not adequately prepared, unannounced quizzes will be given. For those students that are uncomfortable speaking during class, participation credit can be earned by sending comments or questions to the instructor prior to the day that the assigned topic is discussed in class.

Grading Scale:

Based on the total number of points for the class, grades will be assigned on the following scale.

A

93%+

A-

90-92%

B+

88-89%

B

83-87%

B-

80-82%

C+

78-79%

C

73-77%

C-

70-72%

D

60-69%

F

Below 60%

Class Policies:

1.

The instructor reserves the right to modify any of the material in the Syllabus and Class Schedule with sufficient notice given to course participants.

2.

Each student is responsible for obtaining all handouts, announcements, and schedule changes.

3.

There are no provisions for make-up examinations or extra credit.

4.

Class starts on time. It is in your best interest to be punctual.

5.

Important class announcements may be communicated by e-mail. You are responsible for checking your UHH e-mail account regularly.

Note. Any student with a documented disability who would like to request accommodations should contact the University Disability Services Office - Hale Kauanoe A Wing Lounge, 933-0816 (V), 933-3334 (TTY), shirachi@hawaii.edu - as early in the semester as possible.

IMPORTANT REMINDER: Students are responsible for submitting their own work. Students who cooperate on oral or written examinations or work without authorization share the responsibility for violation of academic principles and the students are subject to disciplinary action even when one of the students is not enrolled in the course where the violation occurred.

Questions and Comments to: drmartin@hawaii.edu

This document was last modified August 16, 2007

Instructor:	Drew Martin, Ph.D.	Office Hours:	Tuesdays and Thursdays 1:30-3:00, Mondays and Wednesdays 8:00-9:30, or by appointment
Telephone:	974-7553	Office:	K-255
Text:	Marketing: The Core, 2nd Edition, by Kerin, Hartley, and Rudelius, (McGraw Hill, 2007).

Measures of Success:
1.	Tests - 85%
		Four examinations of equal weight will be written for this course. Each test is a combination of multiple choice and short-answer essay questions. Test questions cover both assigned reading and lectures. Although tests are not cumulative, the main concepts from previous materials are included in all the latter examinations. A comprehensive review will be given during the class session prior to each scheduled examination. Tests are scheduled on September 11, October 16, November 13, and December 11. There are no provisions for make-up examinations or extra credit.
2.	Current Event Presentation - 5%
		Course participants will be required to give one current event presentation. At the conclusion of the presentation, the student must submit a two-page written summary of the presentation. Please follow the guidelines very carefully.
3.	Participation/Preparation - 10%
		Course participants must be prepared to discuss the assigned materials. If class attendance wanes or the instructor feels most students are not adequately prepared, unannounced quizzes will be given. For those students that are uncomfortable speaking during class, participation credit can be earned by sending comments or questions to the instructor prior to the day that the assigned topic is discussed in class.

Class Policies:
1.	The instructor reserves the right to modify any of the material in the Syllabus and Class Schedule with sufficient notice given to course participants.
2.	Each student is responsible for obtaining all handouts, announcements, and schedule changes.
3.	There are no provisions for make-up examinations or extra credit.
4.	Class starts on time. It is in your best interest to be punctual.
5.	Important class announcements may be communicated by e-mail. You are responsible for checking your UHH e-mail account regularly.