Date Discussion Topic(s) Reading Current Event

'Aukake (August) Section 1 Section 2

21 Course Introduction Syllabus

23 Overview of Marketing Ch. 1 Notes

28 Strategic Planning Ch. 2 Notes

30 Scanning the Environment Ch. 3 Notes

Kepakemapa (September) Section 1 Section 2

4 Ethics and Social Responsibility Ch. 4 Notes

6 Catch-up and Review Test #1 Study Guide

11 Test #1 Chapters 1-4

13 Consumer Behavior Ch. 5 Notes

18 Consumer Behavior

20 Organizational Markets Ch. 6 Notes Shiroma

25 Global Markets Ch. 7 Notes Hines Benevides

27 Market-Entry Strategies Ch. 7 Rolon; Haraguchi

'Okakopa (October) Section 1 Section 2

2 Marketing Research Ch. 8 Notes Sumner; Osborne Metcalf

4 Marketing Research Ch. 8 Notley; Asher Spain

9 Market Segments Ch. 9 Notes Osorio; Akiona

11 Catch-up and Review Ch. 9 Strick; Carvalho

16 Test #2 Chapters 5-9

18 Developing New Products Ch. 10 Notes Wilhoite; Roth Atalig

23 Developing New Products Ch. 10 Yamauchi; Krause Moore

25 Products and Services Ch. 11 Notes Delima; Brown McGraw

30 Pricing Ch. 12 Notes Wong Caldwell

Nowemapa (November) Section 1 Section 2

1 Marketing Channels Ch. 13 Notes Kang; Paul Kingery

6 Retailing and Wholesaling Ch. 14 Notes Minion; Seales Pearce

8 Catch-up and Review

13 Test #3 Chapters 10-14 Test 3 Study Guide

15 Integrated Marketing Communications Ch. 15 Notes Sugihara; Togikawa

20 Integrated Marketing Communications Ch. 15 Ardila; Willrodt

22 T-Day: Holiday

27 Advertising, Sales Promotion, and Public Relations Ch. 16 Notes McCoy; Takagishi Shimizu

29 Personal Selling Ch. 17 Notes Hallgrimson; Iwamoto Wong

Kekemapa (December) Section 1 Section 2

4 Interactive Marketing Ch. 18 Notes Iida; Andrade-Morioka

6 Review and Catch-up Test #4 Study Guide

13 Test #4- Section 1 (the morning class) Final examination is scheduled: 9:40- 11:40 a.m.

13 Test #4- Section 2 (the afternoon class) Final examination is scheduled: 4:10- 6:10 p.m.

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