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1. Explain the product
life-cycle concept. 2. Recognize the importance of
branding and alternative branding strategies.
I. Product life cycles
A. Introduction
B. Growth
C. Maturity
D. Decline
II. Extending the Product Life Cycle
A. Line extension
B. Product modification
III. Managing Brands
A. What is a brand?
B. Why is branding so valuable to buyers and sellers?
C. Brand loyalty
D. Brand equity
E. Keys to building a strong brand