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1. Define "Marketing' and
related concepts. 2. Explain the difference
between for-profit and nonprofit marketing. 3. Understand how marketing
evolved.
I. What is marketing? see: American Marketing Association's definition
A. It is a process
B. Satisfy needs of a Target Market
C. Marketing Mix
D. Customer Relationships see: American Customer Satisfaction Index
II. Is marketing always about making money?
III. History of Marketing:
A. Production Era
B. Sales Era
C. Marketing Concept Era
D. Customer Era