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1. Understand importance of
proactive environmental scanning. 2. Recognize the elements of
the macroenvironment. 3. Use Engel's Law to help
understand how consumer spending patterns are affected by
changes in income. 4. Discuss the forms of
competition that exist in the market.
I. The Macroenvironment
A. Environmental Scanning
B. Elements of the External Environment
1. Social/Cultural
2. Economics:
3. Technological
4. Competitive
a. Monopoly
b. Oligopoly
c. Monopolistic Competition
d. Pure Cometition
5. Regulatory- Consumerism