Chapter Learning Objectives
1.	Discuss why firms are entering foreign markets and the challenges of do it.
2.	Review the methods foreign market entry available to companies.
3.	Understand the differences between multi-domestic and transnational firms.

I. Going International

A. Why have more companies decided to become global markets?

 

B. Primary obstacles to success in international markets

 

 

C. What are some keys to success in foreign markets?

II. Global Companies

A. Types of Global Companies

 

1. International Firms

 

2. Multinational Firms (multi-domestic)

3. Transnational Firms (global)

B. How are Global and Multi-domestic strategies different?

1. Market participation:

 

2. Product offering

 

3. Location of value-added activities

 

4. Marketing approach

 

5. Competitive moves

C. Benefits of Globalization

 

 

 

D. Costs of Globalization

III. Strategies for entering international markets

A. Exporting

 

B. Licensing agreements

 

 

C. Joint ventures

 

D. Direct investment

IV. Product and Promotion Strategies

A. Extend

B. Adapt

C. Invent

Schedule

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