Retailing and Wholesaling
Last revised October 17, 2007

Chapter Learning Objectives

1.

Understand the differences in various types of retailers.

2.

Learn how retailing evolves for individual companies and why business owners need to adapt their strategies.

I. Overview of retailing

 

A. Retailing

 

B. Current trends in retailing

 

 

II. Major Retailer Types

 

A. Specialty Stores

 

 

B. Category Killers

 

 

C. Department stores

 

 

D. Mass merchandisers

 

 

E. Warehouse Clubs