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1. Understand the differences
in various types of retailers. 2. Learn how retailing evolves
for individual companies and why business owners need to
adapt their strategies.
I. Overview of retailing
A. Retailing
B. Current trends in retailing
II. Major Retailer Types
A. Specialty Stores
B. Category Killers
C. Department stores
D. Mass merchandisers
E. Warehouse Clubs