Ethics and Social Responsibility in Marketing
Last Revised August 1, 2007

Chapter Learning Objectives

1.

Review the levels of corporate responsibility that businesses face when making decisions.

2.

Discuss how to spot ethical dilemmas and how to make decisions when they occur.

I. Business's role in society:

 

II. Levels of Corporate Responsibility

 

A. Economic

 

B. Legal

 

C. Ethical

 

D. Socially Responsible

 

1. Green Marketing

2. Cause Marketing