Chapter Learning Objectives
1.	Explain how companies have responded to the Internet and new technologies with e-business strategies.
2.	Discuss how companies go about conducting e-commerce to profitably deliver more value to customers.

I. General Definitions

A. E-Business

B. E-Commerce

C. E-marketing

II. Internet Usage

A. Who is online?

B. What are people doing online?

III. Customers and the Internet

A. Move from Transactional to Relational

B. Permission Marketing

C. Building 1 to 1 Relationships

1. Identify

2. Differentiate

3. Interact

4. Customize

IV. E-Business Models

A. Level of Commitment to E-Business

1. Voyeurs

2. Activity

3. Business Practice

4. Enterprise Level

5. Pure Play

 

B. Revenue Generation

1. Product Sales

 

 

2. Paid Content

 

 

3. Sales Conduits

 

 

4. Free Content

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Syllabus