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1. Understand the importance
and functions of distribution channels. 2. Discuss strategies for
developing and maintaining distribution network.
I. Value Delivery Network
II. Role of distribution channels
A. Why are intermediaries needed?
B. Benefits of Intermediaries
III. Distribution channels and strategies: How long should your distribution channel be?
A. Questions that you would need to answer
B. Determining the structure of the distribution system
1. Length of the channel
2. Intensity of the channel
C. Channel Leadership:
IV. Logistics
A. Logistics:B. Functions of Logistics
1. Warehousing:2. Inventory Control
3. Order Processing
4. Transporting