Marketing and Product Development
Home	Schedule	Syllabus

I.What is marketing?

A. Marketing: An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. (American Marketing Association 2006)

 B. Marketing: The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, and events to create and maintain relationships that satisfy individual and organizational objectives. - Old American Marketing Association Definition.

 C. Elements of marketing

1. Planning & executing

2.Who are you trying to make exchanges with?

3. Marketing Mix

a. Product

b. Price

c. Promotion

d. Placement

II. Product life cycles

A. Embryonic:

 B. Growth

 C. Maturity

 D. Decline

E. Extending the Product Life Cycle

1. New Uses

2. Line extension

3. Product modification

 

This document was last modified October 12, 2009