1.
Please write in formal English
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Do not write in the
first person (e.g., I or we).
Weak:
"Below, we have outlined a number of
proposals that you should consider."
Better: "Below,
several outlined proposals should be considered."
Never use contractions
(e.g., can't )
Weak:
"A push strategy won't be effective in
this case."
Better: "A push
strategy will be ineffective in this case."
Do not leave the
reader in suspense.
Weak:
"This is not close to the amount of resources needed to accomplish the
task."
Better: "This budget is inadequate to accomplish the task."
Too many words
Weak:
"The reason for this joint promotion would be to provide another resource to push the
product further and to establish a relationship within the pet
industry."
Better: "Joint
promotion pushes the product further and establishs
a relationship within the pet industry."
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2. Remember, you are
writing a professional business paper. Apply what you have learned, do not copy materials from other
sources and take credit for them. It is important for me to see how you apply
the concepts and theories. Impress the reader by demonstrating a competence of
the theories that we have reviewed for this course.
3. Use double spacing.
4. The report should be
stapled together. Weight and space limitations dictate
economizing. Please do not
put your report in a folder.
5. Written Summary
Format (see below) – see Current Event Example
TO: Drew Martin
FROM: <Student Name>
DATE: <The date or your presentation>
RE: <Author, Title> Wall Street Journal
<Vol., No., Page(s), date>.
<Introduction*: Briefly state what the
article is about and how it relates to the current topic we are studying>
<Body: Short, but
detailed analysis of the business situation described in the article.
Your analysis must use terms, concepts, and/or theoretical frameworks discussed
in class and/or the textbook.>
<Conclusion: As appropriate,
provide recommendations or highlight problems and/or opportunities>
* Note. Do not type headings for each
section (e.g., "Introduction").