“Post-racial
Obama in Japan?
Struggles of Blood
Ideology amid Calls for Change”
Dept. Anthropology, UHM
This presentation examines race and the Obamamania
phenomenon in Japan,
particularly during Barack Obama’s presidential campaign and continuing through
2009. When asked, many of these fans
claim that Obama’s race (whether African American or mixed) plays little or no
part in his image or popularity, and that he thus heralds the possibility and
acceptability of a “post-racial” figure.
And yet, Japan
is a country whose blood ideology persists.
This ideology plays a part in defining who is or may be “Japanese,”
whether legally or culturally. It is an
ideology that combines with historic relations with the United States
and American racialism. Barack Obama
must therefore be placed within a history of African American encounters and
images in Japan. In this presentation, I ask the following
questions: How is Obama’s purported post-raciality
inflected by persistent blood ideology in contemporary Japan? How does race take on different guises,
whether vetted as commodity or nullified by humor?