Visual Design
The sixth concept is focal point. Images should always face towards the focal point of the page, not away from it. The focal point is what the readers eyes should be directed to. In the example below the focal point is the text.

Non Example:

Good Example:

FIELD TRIP

  • Zoo was a great success
  • Aquarium next month
  • Bring permission slips

FIELD TRIP
  • Zoo was a great success
  • Aquarium next month
  • Bring permission slips

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